List of 50+ model marketing questions for general insurance cooperation AOO exam! This will help you to learn about the frequently asked objective type questions on marketing especially compiled for general insurance cooperation AOO exam.
1. Niche marketing can be done for__________
(1) Readymade garments
(2) Ballpoint pens
(3) Diamond jewelry
(4) Golf Clubs
Ans: (3)
2. Word-of-mouth marketing is_________
(1) Triggered by the company
(2) Unpaid advertising
(3) Used by the company to influence behaviour
(4) None of these
Ans: (2)
3. CRM is a short form of______
(1) Customer Relationship Management
(2) Company Resource Marketing
(3) Consumer Reaching Marketing
(4) Customer Relationship Marketing
Ans: (1)
4. Five stage model of the consumer buying process does not include_________
(1) Problem recognition
(2) Post-purchase behaviour
(3) Evaluation of alternatives
(4) Product perception
Ans: (4)
5. Segmentation of consumer markets is based on ______
(1) Consumer characteristics
(2) Consumer responses
(3) Consumer challenges
(4) Both (1) and (2)
Ans: (4)
6. The stages of the product life cycle in chronological order is_________
(1) Introduction, growth, maturity, decline
(2) Introduction, growth, maturity, stagnation, decline
(3) Introduction, maturity, decline
(4) Introduction, maturity, stagnation, decline
Ans: (2)
7. The key to competitive advantage is _____ differentiation.
(1) Position
(2) Product
(3) Conformance
(4) Customer Consulting
Ans: (2)
8. ______ consists of a few companies producing essentially the same commodity.
(1) Monopolistic competition
(2) Pure competition
(3) Oligopoly
(4) Pure monopoly
Ans: (3)
9. Which of the following is not a “market follower” strategy?
(1) Counterfeiter
(2) Adapter
(3) Initiator
(4) Cloner
Ans: (3)
10. ______ is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.
(1) Email marketing
(2) Cybersquatting
(3) Web scraping
(4) Web spidering
Ans: (2)
11. The following is the biggest limitation of advertising:
(1) It forces consumer to buy the things he does not need.
(2) It sells gloss and dreams to prospective buyers.
(3) It tells consumers about the arrival of new products in market.
(4) All of the above
Ans: (1)
12. The client of an advertising agency is called:
(1) Customer
(2) Major
(3) Corporate
(4) Account
Ans: (1)
13. Under the barter scheme __________
(1) Firms can offer products and services to advertising firms if the latter offer cheap advertising services.
(2) Firms buy products from market and supply products to the same market.
(3) Cost discounting is the key issue
(4) None of these
Ans: (2)
14. If the objective is ____ then prices must be set very competitively to appeal to the largest possible number of potential consumers.
(1) Market penetration
(2) Niche Marketing
(3) Product enhancement
(4) None of these
Ans: (1)
15. ______ include medical specialist and legal advisors.
(1) Specialty services
(2) Specialty products
(3) Primary services
(4) Secondary services
Ans: (4)
16. The_______ represents our expectations of the general need for the item during the lead time.
(1) Reorder point
(2) Safety stock quantity
(3) Reordering policy
(4) Reordering cycle
Ans: (1)
17. _____ is the principle of organization of a region around several political, social or financial centres.
(1) Ethnocentrism
(2) Polycentrism
(3) Marketing expansion
(4) Global marketing
Ans: (2)
18. Material culture is divided into two parts___________
(1) Language, Aesthetics
(2) Technology, Economics
(3) Education Religion
(4) Attitudes, Values
Ans: (2)
19. Identify the group name, whose mission statement is_________
‘To become a major player in the global chemical business and simultaneously growth in other growth industries like infrastructure”
(1) Reliance
(2) Tata
(3) Bharti enterprises
(4) Kotak Mahindra
Ans: (1)
20. ______ is the latest-buzzword in corporate boardrooms.
(1) Service quality
(2) Service sector
(3) Service industry
(4) All of the above
Ans: (1)
21. Relatively large, low-cost, low- margin high-volume, self-service operations etc.
(1) Supermarket
(2) Discount store
(3) Department store
(4) Convenience store
Ans: (1)
22. Distribution mix refers to_________
(1) Selection of different distribution channels like Distribution
– Wholesaler – Retailers – Consumer etc.
(2) Selection of sales promotion techniques, Advertising, Sales
– Promotion, personal selling etc.
(3) Selection of pre-sales during sales after sales service etc.
(4) All of the above
Ans: (1)
23. Products under the brand name “Enfield” are_________
(1) Motor Cycles
(2) Television
(3) Gensets
(4) All of the above
Ans: (1)
24. N = S/P ( 1 + T) indicates the:
(1) Work load method
(2) Sales potential method
(3) Incremental method
(4) Sales budget
Ans: (2)
25. “Dividend Yield” is the ratio between _______
(1) Evidend per share, market price per share
(2) Total debt, total equity
(3) Market price per share, earnings per share
(4) None of these
Ans: (1)
26. A bank expects fall in price of a security if it sells it in the market. What is the risk that the bank is facing?
(1) Market risk
(2) Operational risk
(3) Asset Liquidation risk
(4) Market liquidity risk
Ans: (4)
27. When a company acquires a supplier through an acquisition strategy, this is referred to as __________
(1) Vertical marketing system
(2) Forward integration
(3) Horizontal integration
(4) Backward integration
Ans: (4)
28. Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store______”
(1) We make profits
(2) We challenge competitors
(3) We implement ads
(4) We sell hope
Ans: (4)
29. Mohan Sawhney has proposed the concept of______ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
(1) Meta-market
(2) Vertical integration
(3) Horizontal integration
(4) Beta-market
Ans: (1)
30. A tobacco company advertises its line of music cds. It is a type of:
(1) Substitute advertising
(2) Surrogate advertising
(3) Out-door advertising
(4) None of these
Ans: (2)
31. You watch a movie and find out that a particular brand crops up in it very often. It is an example of__________
(1) Surrogate advertising
(2) Broadcast advertising
(3) Covert advertising
(4) None of these
Ans: (3)
32. What is a logo?
(1) Pectoral representation of what the company stands for
(2) Graphic or emblem used by a company to trigger instant recall
(3) The short form of the name of the company
(4) All kinds of advertisements used by the company
Ans: (2)
33. Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The adopters of these innovations are categorised in five categories. Which of the following is incorrect?
(1) Early adopters
(2) Early majority
(3) Late adopters
(4) Late majority
Ans: (3)
34. Database marketing is________
(1) Direct form of marketing
(2) Indirect form of marketing
(3) Most efficient form of advertising
(4) None of these
Ans: (1)
35. Segmentation is__________
(1) A method to divide the market in to different groups according to age only
(2) A method to understand consumer behaviour
(3) A method used to divide the market in different individual groups of similar needs or wants
(4) None of these
Ans: (3)
36. B2B means_________
(1) Buyer to brand
(2) Business to business
(3) Business to buyer
(4) None of these
Ans: (2)
37. Who started the first hypermarket?
(1) Walmart
(2) Carrefour
(3) Casino
(4) The dolla store
Ans: (2)
38. The first step of sales process is__________
(1) Lead generation
(2) Convincing the buyer
(3) Selling the product
(4) Showing a product
Ans: (1)
39. Core competence of a company helps it to___________
(1) Maintain an edge over its competitors
(2) Position its product better
(3) Price its product better
(4) All of these
Ans: (1)
40. Laggards are________
(1) Individuals who do not accept an innovation
(2) Individuals who are the last to accept an innovation
(3) Individuals seeking innovations
(4) None of these
Ans: (2)
41. Consumer research takes place at this stage
(1) Before purchase
(2) After purchase
(3) During the purchase
(4) All of these
Ans: (4)
42. SWOT analysis does not contain this:
(1) Strength
(2) Weakness
(3) Opportunity
(4) Talent
Ans: (4)
43. This is not direct marketing:
(1) Door to door selling
(2) Internet marketing
(3) Telemarketing
(4) None of these
Ans: (4)
44. Trademark is the legal word of______
(1) Brand
(2) Product
(3) Patent
(4) None of these
Ans: (1)
45. Which of the following is not an advantage of world marketing?
(1) Consistency in brand image
(2) Ability to leverage good ideas quickly and efficiently
(3) Uniformity of marketing practices
(4) None of these
Ans: (4)
46. The four Ps of Marketing do not include this _________
(1) Product
(2) Price
(3) Profit
(4) Promotion
Ans: (3)
47. Porter’s Five Force Model includes:
(1) Bargaining power of customer
(2) Advertising
(3) Threat of substitute product
(4) Bargaining power of suppliers
Ans: (2)
48. The Letter T in PEST stands for:
(1) Treats
(2) Technological
(3) Teacher
(4) Table
Ans: (2)
49. Brad Loyalty is defined by Kotler in for behaviour pattern. Which of the following is not one of them?
(1) Hard Core Loyal
(2) Shifters
(3) Semi Loyal
(4) Shifting Loyal
Ans: (3)
50. Marketing does not involve which of the following?
(1) Selling
(2) Promoting
(3) Advertising
(4) None of these
Ans: (4)
51. Marketing is best defined as_________
(1) Matching a product with its market.
(2) Promoting and selling products.
(3) Facilitating satisfying exchange relationships.
(4) Distributing products at the right price to stores
(5) None of these
Ans: (1)
52. The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing?
(1) Proctor and Gamble selling toothpaste.
(2) St. Pauls Church attracting new members.
(3) PepsiCo selling soft drinks.
(4) Liver’s donating Rs. 5 to a charity with every pack purchased
(5) None of these
Ans: (2)
53. Tom goes to a vending machine, deposits Rs. 20, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here?
(1) Production concept.
(2) Satisfaction of organisational goals.
(3) Product pricing and distribution.
(4) Exchange
(5) None of these
Ans: (4)
54. The marketing environment is best described as being_________
(1) Composed of controllable variables.
(2) Composed of variables independent of one another.
(3) An indirect influence on marketing activity.
(4) Dynamic and changing.
(5) None of these
Ans: (4)
55. A physical, concrete product you can touch is_________
(1) A service
(2) A goods
(3) An idea
(4) A concept
(5) A philosophy
Ans: (2)
56. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of______
(1) A service
(2) A goods
(3) An idea
(4) An image
(5) None of these
57. Which one of the following statements by a company chairman best reflects the marketing concept?
(1) We have organised our business to make certain that we satisfy customer’s needs.
(2) We believe that the marketing department must organise to sell what we produce.
(3) We try to produce only high quality, technically efficient products.
(4) We try to encourage company growth.
(5) None of these
Ans: (1)
58. The marketing concept is a way of thinking or a management philosophy that affects__________
(1) Only marketing activities
(2) Most efforts of the organisation
(3) Mainly the efforts of sales personnel
(4) Mainly customer relations
(5) None of these
Ans: (2)
59. If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is_________
(1) More watts
(2) More speed
(3) Higher heat settings
(4) Attractive hair
(5) None of these
Ans: (4)
60. The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
(1)The customer is always right
(2) Making money is our business
(3) Sell, sell, and sell
(4) Keep prices low
(5) None of these
Ans: (1)
61. All of the following are marketing management tasks except:
(1) Marketing planning.
(2) Organising marketing activities.
(3) Co-ordinating marketing activities.
(4) Project development and analysis.
(5) None of these
Ans: (4)