List of 50+ model marketing questions for general insurance cooperation AOO exam! This will help you to learn about the frequently asked objective type questions on marketing especially compiled for general insurance cooperation AOO exam.

1. Niche marketing can be done for__________

(1) Readymade garments

(2) Ballpoint pens

(3) Diamond jewelry

(4) Golf Clubs

Ans: (3)

2. Word-of-mouth marketing is_________

(1) Triggered by the company

(2) Unpaid advertising

(3) Used by the company to in­fluence behaviour

(4) None of these

Ans: (2)

3. CRM is a short form of______

(1) Customer Relationship Man­agement

(2) Company Resource Marketing

(3) Consumer Reaching Market­ing

(4) Customer Relationship Mar­keting

Ans: (1)

4. Five stage model of the consum­er buying process does not in­clude_________

(1) Problem recognition

(2) Post-purchase behaviour

(3) Evaluation of alternatives

(4) Product perception

Ans: (4)

5. Segmentation of consumer mar­kets is based on ______

(1) Consumer characteristics

(2) Consumer responses

(3) Consumer challenges

(4) Both (1) and (2)

Ans: (4)

6. The stages of the product life cy­cle in chronological order is_________

(1) Introduction, growth, maturi­ty, decline

(2) Introduction, growth, maturi­ty, stagnation, decline

(3) Introduction, maturity, decline

(4) Introduction, maturity, stag­nation, decline

Ans: (2)

7. The key to competitive advantage is _____ differentiation.

(1) Position

(2) Product

(3) Conformance

(4) Customer Consulting

Ans: (2)

8. ______ consists of a few compa­nies producing essentially the same commodity.

(1) Monopolistic competition

(2) Pure competition

(3) Oligopoly

(4) Pure monopoly

Ans: (3)

9. Which of the following is not a “market follower” strategy?

(1) Counterfeiter

(2) Adapter

(3) Initiator

(4) Cloner

Ans: (3)

10. ______ is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belong­ing to someone else.

(1) Email marketing

(2) Cybersquatting

(3) Web scraping

(4) Web spidering

Ans: (2)

11. The following is the biggest limitation of advertising:

(1) It forces consumer to buy the things he does not need.

(2) It sells gloss and dreams to prospective buyers.

(3) It tells consumers about the arrival of new products in market.

(4) All of the above

Ans: (1)

12. The client of an advertising agency is called:

(1) Customer

(2) Major

(3) Corporate

(4) Account

Ans: (1)

13. Under the barter scheme __________

(1) Firms can offer products and services to advertising firms if the latter offer cheap adver­tising services.

(2) Firms buy products from mar­ket and supply products to the same market.

(3) Cost discounting is the key issue

(4) None of these

Ans: (2)

14. If the objective is ____ then prices must be set very compet­itively to appeal to the largest possible number of potential con­sumers.

(1) Market penetration

(2) Niche Marketing

(3) Product enhancement

(4) None of these

Ans: (1)

15. ______ include medical special­ist and legal advisors.

(1) Specialty services

(2) Specialty products

(3) Primary services

(4) Secondary services

Ans: (4)

16. The_______ represents our ex­pectations of the general need for the item during the lead time.

(1) Reorder point

(2) Safety stock quantity

(3) Reordering policy

(4) Reordering cycle

Ans: (1)

17. _____ is the principle of organi­zation of a region around several political, social or financial cen­tres.

(1) Ethnocentrism

(2) Polycentrism

(3) Marketing expansion

(4) Global marketing

Ans: (2)

18. Material culture is divided into two parts___________

(1) Language, Aesthetics

(2) Technology, Economics

(3) Education Religion

(4) Attitudes, Values

Ans: (2)

19. Identify the group name, whose mission statement is_________

‘To become a major player in the global chemical business and si­multaneously growth in other growth industries like infrastruc­ture”

(1) Reliance

(2) Tata

(3) Bharti enterprises

(4) Kotak Mahindra

Ans: (1)

20. ______ is the latest-buzzword in corporate boardrooms.

(1) Service quality

(2) Service sector

(3) Service industry

(4) All of the above

Ans: (1)

21. Relatively large, low-cost, low- margin high-volume, self-service operations etc.

(1) Supermarket

(2) Discount store

(3) Department store

(4) Convenience store

Ans: (1)

22. Distribution mix refers to_________

(1) Selection of different distribu­tion channels like Distribution

– Wholesaler – Retailers – Con­sumer etc.

(2) Selection of sales promotion techniques, Advertising, Sales

– Promotion, personal selling etc.

(3) Selection of pre-sales during sales after sales service etc.

(4) All of the above

Ans: (1)

23. Products under the brand name “Enfield” are_________

(1) Motor Cycles

(2) Television

(3) Gensets

(4) All of the above

Ans: (1)

24. N = S/P ( 1 + T) indicates the:

(1) Work load method

(2) Sales potential method

(3) Incremental method

(4) Sales budget

Ans: (2)

25. “Dividend Yield” is the ratio be­tween _______

(1) Evidend per share, market price per share

(2) Total debt, total equity

(3) Market price per share, earn­ings per share

(4) None of these

Ans: (1)

26. A bank expects fall in price of a security if it sells it in the mar­ket. What is the risk that the bank is facing?

(1) Market risk

(2) Operational risk

(3) Asset Liquidation risk

(4) Market liquidity risk

Ans: (4)

27. When a company acquires a sup­plier through an acquisition strat­egy, this is referred to as __________

(1) Vertical marketing system

(2) Forward integration

(3) Horizontal integration

(4) Backward integration

Ans: (4)

28. Charles Revson of Revlon ob­served: “In the factory, we make cosmetics; in the store______”

(1) We make profits

(2) We challenge competitors

(3) We implement ads

(4) We sell hope

Ans: (4)

29. Mohan Sawhney has proposed the concept of______ to describe a cluster of complementary prod­ucts and services that are close­ly related in the minds of con­sumers but are spread across a diverse set of industries.

(1) Meta-market

(2) Vertical integration

(3) Horizontal integration

(4) Beta-market

Ans: (1)

30. A tobacco company advertises its line of music cds. It is a type of:

(1) Substitute advertising

(2) Surrogate advertising

(3) Out-door advertising

(4) None of these

Ans: (2)

31. You watch a movie and find out that a particular brand crops up in it very often. It is an example of__________

(1) Surrogate advertising

(2) Broadcast advertising

(3) Covert advertising

(4) None of these

Ans: (3)

32. What is a logo?

(1) Pectoral representation of what the company stands for

(2) Graphic or emblem used by a company to trigger instant recall

(3) The short form of the name of the company

(4) All kinds of advertisements used by the company

Ans: (2)

33. Diffusion of Innovations is a the­ory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The adopters of these innovations are categorised in five categories. Which of the follow­ing is incorrect?

(1) Early adopters

(2) Early majority

(3) Late adopters

(4) Late majority

Ans: (3)

34. Database marketing is________

(1) Direct form of marketing

(2) Indirect form of marketing

(3) Most efficient form of adver­tising

(4) None of these

Ans: (1)

35. Segmentation is__________

(1) A method to divide the mar­ket in to different groups ac­cording to age only

(2) A method to understand con­sumer behaviour

(3) A method used to divide the market in different individual groups of similar needs or wants

(4) None of these

Ans: (3)

36. B2B means_________

(1) Buyer to brand

(2) Business to business

(3) Business to buyer

(4) None of these

Ans: (2)

37. Who started the first hypermar­ket?

(1) Walmart

(2) Carrefour

(3) Casino

(4) The dolla store

Ans: (2)

38. The first step of sales process is__________

(1) Lead generation

(2) Convincing the buyer

(3) Selling the product

(4) Showing a product

Ans: (1)

39. Core competence of a company helps it to___________

(1) Maintain an edge over its com­petitors

(2) Position its product better

(3) Price its product better

(4) All of these

Ans: (1)

40. Laggards are________

(1) Individuals who do not accept an innovation

(2) Individuals who are the last to accept an innovation

(3) Individuals seeking innova­tions

(4) None of these

Ans: (2)

41. Consumer research takes place at this stage

(1) Before purchase

(2) After purchase

(3) During the purchase

(4) All of these

Ans: (4)

42. SWOT analysis does not contain this:

(1) Strength

(2) Weakness

(3) Opportunity

(4) Talent

Ans: (4)

43. This is not direct marketing:

(1) Door to door selling

(2) Internet marketing

(3) Telemarketing

(4) None of these

Ans: (4)

44. Trademark is the legal word of______

(1) Brand

(2) Product

(3) Patent

(4) None of these

Ans: (1)

45. Which of the following is not an advantage of world marketing?

(1) Consistency in brand image

(2) Ability to leverage good ideas quickly and efficiently

(3) Uniformity of marketing prac­tices

(4) None of these

Ans: (4)

46. The four Ps of Marketing do not include this _________

(1) Product

(2) Price

(3) Profit

(4) Promotion

Ans: (3)

47. Porter’s Five Force Model in­cludes:

(1) Bargaining power of custom­er

(2) Advertising

(3) Threat of substitute product

(4) Bargaining power of suppliers

Ans: (2)

48. The Letter T in PEST stands for:

(1) Treats

(2) Technological

(3) Teacher

(4) Table

Ans: (2)

49. Brad Loyalty is defined by Kotler in for behaviour pattern. Which of the following is not one of them?

(1) Hard Core Loyal

(2) Shifters

(3) Semi Loyal

(4) Shifting Loyal

Ans: (3)

50. Marketing does not involve which of the following?

(1) Selling

(2) Promoting

(3) Advertising

(4) None of these

Ans: (4)

51. Marketing is best defined as_________

(1) Matching a product with its market.

(2) Promoting and selling prod­ucts.

(3) Facilitating satisfying ex­change relationships.

(4) Distributing products at the right price to stores

(5) None of these

Ans: (1)

52. The expansion of the definition of marketing to include nonbusi­ness activities adds which one of these examples to the field of marketing?

(1) Proctor and Gamble selling toothpaste.

(2) St. Pauls Church attracting new members.

(3) PepsiCo selling soft drinks.

(4) Liver’s donating Rs. 5 to a charity with every pack pur­chased

(5) None of these

Ans: (2)

53. Tom goes to a vending machine, deposits Rs. 20, and receives a Cola. Which one of the following aspects of the definition of mar­keting is focused on here?

(1) Production concept.

(2) Satisfaction of organisation­al goals.

(3) Product pricing and distribu­tion.

(4) Exchange

(5) None of these

Ans: (4)

54. The marketing environment is best described as being_________

(1) Composed of controllable variables.

(2) Composed of variables inde­pendent of one another.

(3) An indirect influence on mar­keting activity.

(4) Dynamic and changing.

(5) None of these

Ans: (4)

55. A physical, concrete product you can touch is_________

(1) A service

(2) A goods

(3) An idea

(4) A concept

(5) A philosophy

Ans: (2)

56. Chimney Sweeps employs peo­ple to clean fireplaces and chim­neys in homes and apartments. The firm is primarily the mar­keter of______

(1) A service

(2) A goods

(3) An idea

(4) An image

(5) None of these

Ans: (1)

57. Which one of the following state­ments by a company chairman best reflects the marketing con­cept?

(1) We have organised our busi­ness to make certain that we satisfy customer’s needs.

(2) We believe that the market­ing department must organ­ise to sell what we produce.

(3) We try to produce only high quality, technically efficient products.

(4) We try to encourage compa­ny growth.

(5) None of these

Ans: (1)

58. The marketing concept is a way of thinking or a management philosophy that affects__________

(1) Only marketing activities

(2) Most efforts of the organisa­tion

(3) Mainly the efforts of sales personnel

(4) Mainly customer relations

(5) None of these

Ans: (2)

59. If VonAir, a hairdryer manufac­turer, is focusing on customer satisfaction, it will find that what consumers really want is_________

(1) More watts

(2) More speed

(3) Higher heat settings

(4) Attractive hair

(5) None of these

Ans: (4)

60. The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the fol­lowing philosophies?

(1)The customer is always right

(2) Making money is our busi­ness

(3) Sell, sell, and sell

(4) Keep prices low

(5) None of these

Ans: (1)

61. All of the following are market­ing management tasks except:

(1) Marketing planning.

(2) Organising marketing activi­ties.

(3) Co-ordinating marketing ac­tivities.

(4) Project development and analysis.

(5) None of these

Ans: (4)