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Schools of Management Thought

Everything you need to know about the schools of management thought. Several schools of thought of management have evolved over a period of time depending on the learning and philosophy of the exponents. A study [...]

What is Sales Promotion?

Sales promotion consists of a diverse collection of incentives tools, mostly short-term designed to stimulate quicker and greater purchases of a particular product by consumers. Where advertising offers a reasons to buy, sales promotion offers [...]

Steps in Marketing Research

Marketing research is the most important research activity for the organizations which touches and assists all vital areas. Marketing research, as a art of social researches, has acquired matured academic status. It is not restricted [...]