List of 100+ model marketing questions and answers for SBI associate clerk exam! This will provide you with the most frequently asked objective type questions on marketing that will help you to crack SBI associate clerk exam, Bank PO, Gramin bank and other competitive exams.
1. Difference between direct and indirect bank marketing is —
(1) Direct marketing is to bank’s employees, Indirect is to outsiders
(2) Direct marketing is to outsiders, Indirect is to employees
(3) Direct marketing is to bank’s owners, Indirect is to outsiders
(4) Direct marketing is to other bank’s employees, Indirect is to outsiders
(5) None of these
Ans: (5)
2. Transaction marketing means —
(1) Marketing only to strangers
(2) Mere selling of goods
(3) Doing banking transactions
(4) All of the above
(5) None of these
Ans: (4)
3. In marketing it is necessary to identify —
(1) Potential sellers
(2) Selling employees
(3) Potential products and services
(4) Key existing and potential customers
(5) All of the above
Ans: (5)
4. NRI is an easy target for effective marketing because —
(1) He likes Indian goods
(2) He does not like Indian goods
(3) He is easily approachable
(4) It is cheaper to contact NRIs
(5) There are special products designed for NRIs
Ans: (5)
5. A DSA helps in —
(1) Boosting Direct Sales
(2) Contacting customers on the Net
(3) Indirect marketing
(4) Direct telemarketing
(5) None of these
Ans: (4)
6. Marketing is required for —
(1) Boosting production
(2) Boosting sales
(3) Boosting profits
(4) Improving customer service
(5) All of the above
Ans: (5)
7. A cold call is —
(1) Best way to do marketing
(2) A last resort for marketers
(3) Marketing at random
(4) All of the above
(5) None of these
Ans: (2)
8. A call can be effective by —
(1) Making a phone call
(2) Sending an e-mail
(3) Calling on friends
(4) Service with several facilities
(5) Personally calling on prospective customers
Ans: (5)
9. Good selling skills involves —
(1) Alertness
(2) Knowledge of competition
(3) Perseverance
(4) Empathy
(5) All of the above
Ans: (5)
10. Which of the following is not channel for bank marketing?
(1) Telemarketing
(2) Internet banking
(3) Mobile banking
(4) Existing satisfied customers
(5) None of these
Ans: (5)
11. A prospect means —
(1) A person likely to work in a bank
(2) College syllabus
(3) A religious head
(4) A likely buyer
(5) None of these
Ans: (4)
12. Product development is —
(1) Useful for bank marketing
(2) Not useful for bank marketing
(3) They have no role to play in bank marketing
(4) All of the above
(5) None of these
Ans: (1)
13. Marketing is successful when —
(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Exports are heavy and costly
(4) Salesmen are effectively trained
(5) All the above situations
Ans: (4)
14. In marketing, market penetration means—
(1) Entering likely purchasers’ houses
(2) Entering stores and shops
(3) Covering a wide area of the market
(4) All of the above
(5) None of these
Ans: (3)
15. Innovation helps in —
(1) Designing new products
(2) Improving marketing functions
(3) Increasing sales
(4) New methods for increasing prospects
(5) All of the above
Ans: (1)
16. Marketing strategy means —
(1) New ideas to true more customers
(2) New methods to retain the customers
(3) New ways to contact the new customers
(4) New marketing techniques
(5) All of the above
Ans: (5)
17. Successful marketing strategies need —
(1) Knowledge of customers’ tastes
(2) Good leadership
(3) Proper direction and guidance
(4) Knowledge of peers
(5) All of the above
Ans: (5)
18. Promotion means —
(1) Additional responsibility
(2) Doing research in marketing
(3) Advertisement and publicity for marketing
(4) Going up the ladder in government establishments
(5) All of the above
Ans: (3)
19. Diversification means —
(1) Marketing in diverse countries
(2) Marketing in diverse companies
(3) Making new, diverse products
(4) Used only for transactions with foreign countries
(5) All of the above
Ans: (3)
20. Motivation is very much required effective marketing. What other qualities are required?
(1) Confidence
(2) Effective communication skills
(3) Teamwork
(4) Perseverance
(5) All of the above
Ans: (5)
21. Digital Banking can be resorted through_________
(1) Mobile phones
(2) Internet
(3) Telephones
(4) All of these
(5) None of these
Ans: (4)
22. Delivery channel means ________
(1) Maternity wards
(2) Handing over the products to the buyers
(3) Place where products are made available to the buyers
(4) All of these
(5) None of these
Ans: (3)
23. Market expansion means _________
(1) Hiring more staff
(2) Firing more staff
(3) Buying more products
(4) Buying more companies
(5) Growth in sales through existing and new products
Ans: (5)
24. Effective marketing helps in __________
(1) Developing new product
(2) Creating a competitive environment
(3) Building demand for products
(4) All of these
(5) None of these
Ans: (4)
25. One of the methods for market monitoring is ___________
(1) To watch TV serials
(2) To discuss with other sales persons
(3) To monitor media outlets
(4) All of these
(5) None of these
Ans: (2)
26. Source of sales leads are ________
(1) Data mining
(2) Market research
(3) Media outlets
(4) Promotional programs
(5) All of these
27. Promotion in marketing means ________
(1) Passing an examination
(2) Elevation from one grade to another
(3) Selling the products through various means
(4) Selling the product in specific area
(5) All of these
Ans: (3)
28. A call in marketing means________
(1) To phone the customers
(2) To visit the customers
(3) To visit the marketing site
(4) To call on prospective customers
(5) None of these
Ans: (4)
29. Value-added service means____________
(1) Costlier products
(2) Additional benefits at the same cost
(3) Extra work by the sales persons
(4) All of these
(5) None of these
Ans: (5)
30. Rural marketing can be more effective if it is arranged through__________
(1) Melas
(2) Village fairs
(3) Door to door campaigns
(4) All of these
(5) None of these
Ans: (4)
31. The target group for marketing of educational loans is___________
(1) All customers
(2) Students
(3) Only poor students
(4) Students with good academic record
(5) All of these
Ans: (4)
32. After sales service is not the job of________
(1) Marketing staff
(2) Sales persons
(3) Directors of the company
(4) Employees of the company
(5) All of the above are false
Ans: (5)
33. Innovation means_______
(1) Product designing
(2) New ideas
(3) Motivation
(4) Only (1) and (2)
(5) Only (2) and (3)
Ans: (4)
34. A good sales person should have following quality/qualities_________
(1) Job commitment
(2) Sociability
(3) Empathy
(4) All of these
(5) None of these
Ans: (4)
35. Successful marketing aims at__________
(1) Increasing the sales volume
(2) Increasing the profits
(3) Increasing the output of the sales persons
(4) All of these
(5) None of these
Ans: (4)
36. Internet marketing means____________
(1) Marketing to oneself
(2) Marketing to the core group
(3) Marketing to the employees
(4) All of these
(5) None of these
Ans: (5)
37. Market survey means __________
(1) Market research
(2) Market plan
(3) Marketing strategies
(4) Market Monitoring
(5) All of these
Ans: (1)
38. Rural marketing need not be resorted to because______
(1) Rural persons do not understand marketing
(2) It is not cost viable
(3) It is a waste of time
(4) All the statements are false
(5) All the statements are true
Ans: (4)
39. Networking makes marketing________
(1) Very difficult
(2) Very cumbersome
(3) Easy to handle
(4) Has no role in marketing
(5) None of these
Ans: (3)
40. The target group for marketing of internet banking is_____________
(1) All customers
(2) All literate customers
(3) All computer literate customers
(4) Only borrowers
(5) All of these
Ans: (3)
41. Digital Banking can be resorted through________
(1) Mobile phones
(2) Internet
(3) Telephones
(4) All of these
(5) None of these
Ans: (4)
42. Delivery channel means _______
(1) Maternity wards
(2) Handing over the products to the buyers
(3) Place where products are made available to the buyers
(4) All of these
(5) None of these
Ans: (3)
43. Market expansion means ______
(1) Hiring more staff
(2) Firing more staff
(3) Buying more products
(4) Buying more companies
(5) Growth in sales through existing and new products
Ans: (5)
44. Effective marketing helps in _________
(1) Developing new product
(2) Creating a competitive environment
(3) Building demand for products
(4) All of these
(5) None of these
Ans: (4)
45. One of the methods for market monitoring is ________
(1) To watch TV serials
(2) To discuss with other sales persons
(3) To monitor media outlets
(4) All of these
(5) None of these
Ans: (2)
46. Source of sales leads are __________
(1) Data mining
(2) Market research
(3) Media outlets
(4) Promotional programs
(5) All of these
47. Promotion in marketing means ________
(1) Passing an examination
(2) Elevation from one grade to another
(3) Selling the products through various means
(4) Selling the product in specific area
(5) All of these
Ans: (3)
48. A call in marketing means_______
(1) To phone the customers
(2) To visit the customers
(3) To visit the marketing site
(4) To call on prospective customers
(5) None of these
Ans: (4)
49. Value-added service means________
(1) Costlier products
(2) Additional benefits at the same cost
(3) Extra work by the sales persons
(4) All of these
(5) None of these
Ans: (5)
50. Rural marketing can be more effective if it is arranged through_________
(1) Melas
(2) Village fairs
(3) Door to door campaigns
(4) All of these
(5) None of these
Ans: (4)
51. The target group for marketing of educational loans is________
(1) All customers
(2) Students
(3) Only poor students
(4) Students with good academic record
(5) All of these
Ans: (4)
52. After sales service is not the job of________
(1) Marketing staff
(2) Sales persons
(3) Directors of the company
(4) Employees of the company
(5) All of the above are false
Ans: (5)
53. Innovation means___________
(1) Product designing
(2) New ideas
(3) Motivation
(4) Only (1) and (2)
(5) Only (2) and (3)
Ans: (4)
54. A good sales person should have following quality/qualities:
(1) Job commitment
(2) Sociability
(3) Empathy
(4) All of these
(5) None of these
Ans: (4)
55. Successful marketing aims at________
(1) Increasing the sales volume
(2) Increasing the profits
(3) Increasing the output of the sales persons
(4) All of these
(5) None of these
Ans: (4)
56. Internet marketing means_______________
(1) Marketing to oneself
(2) Marketing to the core group
(3) Marketing to the employees
(4) All of these
(5) None of these
Ans: (5)
57. Market survey means ____________
(1) Market research
(2) Market plan
(3) Marketing strategies
(4) Market Monitoring
(5) All of these
Ans: (1)
58. Rural marketing need not be resorted to because____
(1) Rural persons do not understand marketing
(2) It is not cost viable
(3) It is a waste of time
(4) All the statements are false
(5) All the statements are true
Ans: (4)
59. Networking makes marketing________
(1) Very difficult
(2) Very cumbersome
(3) Easy to handle
(4) Has no role in marketing
(5) None of these
Ans: (3)
60. The target group for marketing of internet banking is:
(1) All customers
(2) All literate customers
(3) All computer literate customers
(4) Only borrowers
(5) All of these
Ans: (3)
61. Marketing in banks is defined as
(1) Negotiable Instruments Act
(2) Banking Regulation Act
(3) Reserve Bank of India Act
(4) Companies Act
(5) None of these
Ans: (5)
62. Marketing in banks is
(1) A one-day function
(2) A one-man function
(3) A one-off affair
(4) All of these
(5) None of these
Ans: (5)
63. Effective marketing helps in
(1) Boosting the purchases
(2) Boosting the sales
(3) Diversified business
(4) Realisation of dreams
(5) All of these
Ans: (2)
64. A ‘Buyer’s Market’ means
(1) Buyers are also sellers
(2) Sellers are also buyers
(3) There are not sellers
(4) Demand exceeds supply
(5) Supply exceeds demand
Ans: (5)
65. The sequence of a sales process is
(1) A call, a lead, presentation and sale
(2) A lead, a call, presentation and sale
(3) Presentation, sale, lead and call
(4) Presentation, lead, sale and call
(5) Sale, call, lead and presentation
Ans: (2)
66. A presentation means
(1) Display of products
(2) Explaining the utility of products
(3) A gift
(4) Display of communication skills
(5) All of these
Ans: (2)
67. A ‘lead’ means
(1) A buyer
(2) A seller
(3) A company intending to sell its products
(4) A prospective buyer
(5) A disinterested buyer
Ans: (4)
68. ‘Benchmark’ means
(1) Products line up on bench
(2) Salesmen sitting on a bench
(3) Set standards
(4) Marks on a bench
(5) None of these
Ans: (3)
69. ‘Customisation’ means
(1) Customers’ personal accounts
(2) Customers selling goods
(3) Special products for each customer
(4) Better relations
(5) All of these
Ans: (3)
70. Customer retention means
(1) Retaining the customers at the Bank for the full day
(2) Quick disposal
(3) Customers dealing with the same bank for a long time
(4) Better standards
(5) All of these
Ans: (3)
71. Value-added services means
(1) Giving full value for money
(2) Better value for better price
(3) Costlier service
(4) Additional service
(5) All of these
Ans: (4)
72. “POS” means (in marketing)
(1) Preparation for Sales
(2) Point of Superiority
(3) Point of Sales
(4) Primary Outlook of Salesmen
(5) Position of Sales
Ans: (3)
73. ‘Niche’ Market means
(1) A free market
(2) A social market
(3) Equity market
(4) Capital market
(5) A specified market for the target group
Ans: (5)
74. A market plan is
(1) Company’s prospectus
(2) Same as Memorandum of Association
(3) A document for marketing strategies
(4) Business goals
(5) Action plan for better production
Ans: (3)
75. “HNI” in marketing means
(1) High Number Influence
(2) Highly Negative Individual
(3) High Net-Worth Improvement
(4) High Net-Worth Individual
(5) High Inspired National
Ans: (4)
76. One of the following is not required for effective marketing. Find the same.
(1) Motivation
(2) Empathy
(3) Communication skills
(4) Sympathy
(5) Perseverance
Ans: (4)
77. Effective communication skills are not required in marketing if
(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Buyer is illiterate
(4) Seller is illiterate
(5) None of these
Ans: (5)
78. Competition helps to
(1) Diminish sales
(2) Boost sales
(3) Neutral effect
(4) All of these
(5) None of these
Ans: (5)
79. Negotiation skills help in
(1) Arriving at a consensus
(2) Breaking the ice
(3) Carry marketing further
(4) Mutual win-win result of bargaining
(5) All of these
Ans: (5)
80. Relationship marketing is useful for
(1) Trade between ralatives
(2) Trade between sister concerns
(3) Cross-selling of products
(4) Preparing a list of relatives
(5) There is no such term as Relationship Marketing
Ans: (3)
81. Marketing is not required for which one of the following products?
(1) Corporate loans
(2) Export business
(3) Import business
(4) Credit card business
(5) None of these
Ans: (5)
82. ATM means ___________
(1) Any Time Marketing
(2) Any Time Money
(3) Any Time Machine
(4) Automated Teller Machine
(5) Automatic Teller Money
Ans: (4)
83. Good Public Relations indicate ________
(1) Improved marketing skills
(2) Improved brand Image
(3) Improved customer Service
(4) All of these
(5) None of these
Ans: (4)
84. One way of market monitoring is
(1) Monitor performance of sales persons
(2) Monitor SENSEX
(3) Monitor media outlets
(4) Monitor profits
(5) None of these
Ans: (1)
85. Networking helps in marking marketing function
(1) A difficult task
(2) A laborious task
(3) An easy task
(4) Networking has nothing to do with marketing
(5) Networking has only a partial role to play in marketing
Ans: (3)
86. Cross selling means______
(1) One salesman selling to another salesman
(2) Selling across territories
(3) Selling across countries
(4) Selling additional products to existing customers
(5) All of these
Ans: (4)
87. Target market for debit cards is
(1) All existing account holders
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these
Ans: (1)
88. Market penetration can be possible through________
(1) More calls to the same buyers
(2) More calls to many buyers
(3) Surrogate marketing
(4) Alternate marketing
(5) All of these
Ans: (2)
89. Cross selling can be resorted to, by ____
(1) All sales persons
(2) All employees
(3) All employers
(4) Outsourced agencies
(5) All service providers
Ans: (2)
90. Market innovations means __________
(1) Design new products
(2) New styles of marketing
(3) New ideas in sales steps
(4) Only (1) and (2)
(5) All (1), (2) and (3)
Ans: (5)
91. Market penetration connotes ______
(1) Covering a wide area of the market for sales
(2) Entering the buyers’ houses
(3) Entering the sellers’ houses
(4) Entering all shops and business houses
(5) All of these
Ans: (1)
92. The most common type of storage devices are ______
(1) Persistent
(2) Optical
(3) Magnetic
(4) Flash
(5) None of these
Ans: (2)
93. SME means _________
(1) Small and Medium Enterprises
(2) Small Marketing Enterprises
(3) Small Scale Marketing Entities
(4) Small and Medium Establishments
(5) All of these
Ans: (1)
94. For successful marketing _________
(1) Only the sales person sells
(2) Only finance department sells
(3) Only front office persons sell
(4) Only back office persons sell
(5) The whole organisation sells
Ans: (5)
95. Savings accounts with zero balance can be opened for _________
(1) Persons below BPL
(2) Under Financial Inclusion scheme
(3) Students
(4) As per Bank’s Policies
(5) None of these
Ans: (1)
96. “Outsourcing” means service rendered by _____
(1) Outside agencies
(2) Other departments of the company
(3) Employees, other than the sales persons
(4) Marketing department
(5) All of these
Ans: (1)
97. In modern day marketing, the benefits of selling extend to ______
(1) Only products and services
(2) Only after sales services
(3) Lifelong relationship with the buyer
(4) All of these
(5) None of these
Ans: (3)
98. One of the following is not a target group of SME loans _______
(1) All professionals
(2) Large industries
(3) Truck operators
(4) Beauty parlours
(5) Hotels and restaurants
Ans: (2)
99. The performance of a salesperson can be enhanced by ______
(1) Increasing the sales incentives
(2) Increasing the number of products to be sold
(3) Appropriate training
(4) All of these
(5) None of these
Ans: (4)
100. Team building is required_______
(1) Only for lead generation
(2) Only for after sales service
(3) For cross selling
(4) All of these
(5) None of these
Ans: (3)
101. For sustained relationship with the buyer, one of the following is necessary.
(1) Continuity
(2) Consistency
(3) Understanding
(4) Empathy
(5) All of these
Ans: (2)
102. Sales promotion involves – Find the incorrect option:
(1) Building product awareness
(2) Creating interest
(3) Providing information
(4) Designing new products
(5) None of these
Ans: (4)
103. Target market for home loans is
(1) All builders
(2) All housing societies
(3) Agriculturists
(4) All of these
(5) None of these
Ans: (1)
104. Lead generation is____
(1) A pre-sales function
(2) A function of the customer
(3) A function of the manufacturing department
(4) A postsales function
(5) All of these
Ans: (1)
105. Financial inclusion means __________
(1) Opening accounts of finance companies
(2) Financial analysis of balance sheet figures
(3) Opening accounts of HNI’s
(4) Opening accounts of NRI’s
(5) Opening accounts of underprivileged persons