Compilation of the most probable, model question and answers on marketing for SBI assistant and stenographer clerk exam! This will help you to learn about the objective type practical questions on marketing for SBI, BANK PO and other competitive exams.
1. Marketing of services is adopted in _________
(1) Grocery stores
(2) Garment trade
(3) Medicine shops
(4) Fruit stalls
(5) Hotels
Ans: (5)
2. Selling is________
(1) Same as marketing
(2) More than marketing
(3) Offering discounts
(4) A sub-function of marketing
(5) Nothing to do with marketing
Ans: (4)
3. Indirect marketing is the same as
(1) Onsite selling
(2) Using a smart-phone
(3) Viral-marketing
(4) Advertisements
(5) Online marketing
Ans: (5)
4. Benchmark means_________
(1) A standard value for comparison
(2) Basic products
(3) Court cases
(4) Financial targets
(5) Sales persons’ targets
Ans: (1)
5. A call in marketing terms means __________
(1) A newly introduced product
(2) Territory allocation for sales persons
(3) A call centre
(4) A sales meeting
(5) To visit a prospect
Ans: (5)
6. A cold call means ________
(1) A futile exercise
(2) Calls made in cold countries
(3) Sales talk
(4) Old product with new wrapping
(5) Calls made without prior appointment
Ans: (5)
7. A lead means___
(1) ATM usage
(2) Product offering
(3) Discount sales
(4) A likely buyer
(5) A type of credit card
Ans: (4)
8. To close a call’ means__
(1) To look for new clients
(2) Telemarketing
(3) To clinch the sales deal
(4) Online marketing
(5) Indoor marketing
Ans: (3)
9. Delivery channels means _______
(1) Place from where the products are sold
(2) Courier service
(3) Distribution agencies
(4) Delivery time
(5) Offsite banking
Ans: (3)
10. Market size also means _______
(1) Market planning
(2) Market pricing
(3) Market space
(4) Market distribution
(5) Market channels
Ans: (4)
11. A fall in the market share implies ________
(1) Sales have gone up
(2) Profit has gone up
(3) Prices are erratic
(4) Competition has increased
(5) Business is wound up
Ans: (4)
12. Market share can be increased by increasing _________
(1) Raw material cost
(2) The staff strength
(3) The sales
(4) The sales staff
(5) Competition
Ans: (3)
13. More number of conversions indicates __________
(1) More sales
(2) More purchases
(3) More staff
(4) More products
(5) More technological progress
Ans: (1)
14. Financial inclusion means __________
(1) Financial statements
(2) Financial data
(3) Wholesale banking
(4) Retail banking
(5) Bringing all poor people under banking net
Ans: (5)
15. Find the correct sentence:
(1) KYC norms are not applicable for Financial Inclusion
(2) Loans can be granted to students at low rate of interest
(3) Home loans are not useful for public
(4) NRI customers are not profitable customers
(5) Online marketing is very costly
Ans: (2)
16. Margin contribution in the case of a loan account means _______
(1) Money paid by bank to borrower
(2) Same as EMI
(3) Borrower’s own contribution for the venture
(4) Stamp duty
(5) Registration charges
Ans: (3)
17. Mutual fund business from existing bank customers can be mobilized by _______
(1) Online marketing
(2) Cross-selling
(3) Telemarketing
(4) Carpet bombing
(5) Road-shows
Ans: (2)
18. Digital marketing is the same as________
(1) Online marketing
(2) Cross-selling
(3) Website designing
(4) Road-shows
(5) Door-to-door marketing
Ans: (1)
19. “Load” means_______
(1) Log of wood
(2) Fee charged when one buys or sells the units of a fund
(3) Share price at the time of buying
(4) Stamp duty
(5) Fund value
Ans: (2)
20. In a savings account, money can be deposited on _______
(1) Monthly basis
(2) As per the convenience of the depositor
(3) Annual basis
(4) In one lump sum
(5) Quarterly basis
Ans: (2)
21. Marketing is the function of ___________
(1) Only Sales persons
(2) Only counter staff
(3) Only qualified persons
(4) Top Bosses
(5) A collective function of all staff
Ans: (5)
22. The performance of a sales person depends on _________
(1) Ability and willingness of the sales person
(2) Incentives paid
(3) Size of the sales team
(4) Team leader’s attitude
(5) His aggressive nature
Ans: (1)
23. Good marketing strategy envisages good and proper _______
(1) Product distribution
(2) Networking of branches
(3) High pricing
(4) Placement of counter staff
(5) Relationship management
Ans: (1)
24. Service marketing is resorted to in ______
(1) All MNCs
(2) All production houses
(3) Industrial units
(4) Insurance companies and banks
(5) Fish markets
Ans: (4)
25. Customization results in______
(1) Customer exit
(2) Customer retention
(3) Customer complaints
(4) Better balance sheet figures
(5) Better technology
Ans: (2)
26. Current accounts are basically meant for _________
(1) Investment purpose
(2) Savings purpose
(3) Identity purpose
(4) To earn foreign exchange
(5) Day-to-day needs of one’s business
Ans: (5)
27. The sole aim of marketing is to _________
(1) Improve the balance sheet figures
(2) Increase recruitment.
(3) Increase profits
(4) Increase production
(5) Increase branch network
Ans: (3)
28. Aggressive marketing is necessitated due to __________
(1) Globalization
(2) Increased competition
(3) Increased production
(4) Increased job opportunities
(5) Increased staff
Ans: (2)
29. Value added services means ___________
(1) Substituted products
(2) Highly valuable products
(3) Old products
(4) Extra services in addition to existing ones
(5) At par services
Ans: (4)
30. Savings accounts can be opened by ________
(1) AH individuals fulfilling KYC norms
(2) All tax payers only
(3) All individuals above the age of 18
(4) All businessmen only
(5) All students below the age of 18.
Ans: (1)
31. The best promotional tool in any marketing is __________
(1) Pamphlets
(2) Newsletters
(3) Word of mouth publicity
(4) Regional Advertisements
(5) Viral marketing
Ans: (3)
32. Market information means __________
(1) Knowledge level of DSAs
(2) Information about marketing staff
(3) Information regarding share market
(4) Knowledge of related markets
(5) Latest knowledge about technology progress
Ans: (4)
33. Efficient marketing style requires
(1) Proper planning
(2) Good debating skills
(3) Arrogant staff
(4) Knowledge of many languages
(5) Ignorant customers
Ans: (1)
34. The target group for SME loans is ________
(1) All SSIs
(2) All college professors
(3) All students
(4) All Nurses
(5) All salaried persons
Ans: (1)
35. Market segmentation means grouping _________
(1) The sales teams
(2) The customers as per their needs and tastes
(3) Selling arrangements
(4) The counter staff
(5) The back-office staff
Ans: (2)
36. Target group means ________
(1) All employers
(2) All sales persons
(3) Intended buyers
(4) All industries
(5) Call centre persons
Ans: (3)
37. SME means ________
(1) Selling and Marketing Employees
(2) Sales and Mergers of Entities
(3) Small and Micro Entities
(4) Small and Medium Enterprises
(5) Sales Performance Measurement Program
Ans: (4)
38. A short term loan is repayable within _________
(1) 20 years
(2) 3 years
(3) As per the borrowers’ wish
(4) As per the guarantor’s wish
(5) There is no need to repay short term loans
Ans: (2)
39. “USP” in marketing language means _________
(1) Uniform Selling Practices
(2) Unique Sales Person
(3} Unique Selling Proposition
(4) Unique Savings Plans
(5) Useful Sales Persons
Ans: (3)
40. An IPO Loan is meant for ________
(1) Meeting personal needs
(2) For higher education
(3) Medical treatment
(4) For starting a new industry
(5) For purchase of shares
Ans: (5)
41. Marketing has taken a prominent position during the last decade due to—
(1) Increased competition
(2) Better literacy rate
(3) Foreign compulsions
(4) Government instructions
(5) Reserve Bank of India Policy guidelines
Ans: (1)
42. Marketing is definitely required when______
(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Supply equals demand
(4) Staff is in excess
(5) There is monopoly
Ans: (2)
43. The traditional marketing style involves
(1) Door-to-door campaigns
(2) Sending e-mails
(3)Tele-marketing
(4) SMS campaigns
(5) Virtual marketing
Ans: (1)
44. Telemarketing campaigns are resorted to ________
(1) Avoid face-to-face interactions
(2) Avoid ‘buyer resistance’
(3) Reach a larger clientele
(4) Increase cold calls
(5) Reduce profits
Ans: (3)
45. The most essential quality of a good sales person is __________
(1) Questioning skills
(2) Good appearance
(3) Production skills
(4) Good Communication skills
(5) Curiosity
Ans: (4)
46. Direct marketing means ________
(1) Seminars and conferences
(2) Face-to-face selling
(3) Banners
(4) Cold calls
(5) Sales presentations
Ans: (4)
47. Selling process includes _______
(1) Publicity
(2) Lead generation
(3) Data collection
(4) Product designing
(5) Product re-designing
Ans: (2)
48. Web marketing involves —
(1) Selling websites
(2) Door-to-door canvassing
(3) E-mail chatting
(4) Browsing the yellow pages
(5) Web advertisements
Ans: (5)
49. Marketing strategies mean—
(1) Ideas for new employment
(2) Techniques for mergers
(3) Methods to improve marketing activities
(4) More hits per ATM
(5) Networking
Ans: (3)
50. The first step in marketing is—
(1) Production work
(2) Planning work
(3) Receiving feedback
(4) Telephone calls
(5) Sending e-mails
Ans: (2)
51. Good competition helps in
(1) Better technology
(2) More market share
(3) Rise in profits
(4) Bigger branch network
(5) Improved customer service
Ans: (5)
52. ‘Push’ marketing style requires—
(1) Collective effort
(2) Good pushing strength
(3) Lengthy talks
(4) Ability to identity the leads
(5) Aggressive marketing
Ans: (5)
53. Communication skills in the case of a DSA means
(1) Giving lengthy speeches
(2) Sending good SMS messages
(3) Being talkative
(4) Ability to convince the customer with the right choice of words
(5) Being multi linguist
Ans: (4)
54. Effective selling skills depend on—
(1) Good dress sense
(2) Territory allocation
(3) Sales call planning
(4) Good eye-contact
(5) Past performance
Ans: (3)
55. ‘Buyer Resistance’ means ______
(1) Buyer’s dislike for the product
(2) Fight between buyer and the seller
(3) Buyer’s hesitation in buying the product
(4) Exchange of products
(5) Buyer retracting the sale
Ans: (3)
56. Buyer resistance can be overcome by _______
(1) Good friendship between buyer and seller
(2) Good after sales services
(3) Good arguments
(5) Persuasive communication
Ans: (5)
57. ‘Benchmark’ means __________
(1) Sales performance measurement
(2) Marks given to sales persons
(3) Appraisal
(4) Standard values for comparison
(5) Automation
Ans: (4)
58. Innovation in marketing means _________
(1) New technology
(2) Globalisation
(3) Intense competition
(4) New business models
(5) Internal marketing
Ans: (4)
59. Marketing opportunities mean _________
(1) Scope for marketing
(2) Proper and effective training
(3) Market planning
(4) Availability of sales outlets
(5) Market data
Ans: (1)
60. The USP of a current account is __________
(1) No restrictions on transactions
(2) Low TDS
(3) High minimum balance
(4) High interest payable
(5) No need for KYC norms fulfillment
Ans: (1)
61. A ‘Call’ in marketing jargon means—
(1) A phone call
(2) Browsing the net
(3) To call on a prospect
(4) A call centre
(5) A place of worship
Ans: (3)
62. The task of marketing involves —
(1) Opening new branches
(2) Buying a company
(3) Selling a company
(4) Selling products and services of a company
(5) Mergers
Ans: (4)
63. Service marketing is the same as—
(1) Relationship marketing
(2) Transaction marketing
(3) Passive marketing
(4) Internal marketing
(5) Instant marketing
Ans: (1)
64. ‘Conversion’ means _______
(1) To convert losses into profits
(2) To convert profits into losses
(3) To change a product suitably to suit each customer
(4) A buyer retracting the sale
(5) To convert a prospect into a buyer
Ans: (5)
65. The type of marketing involved in banks is __________
(1) Transaction marketing
(2) Service marketing
(3) Commodity marketing
(4) Ruthless marketing
(5) Indifferent marketing
Ans: (2)
66. Market space means —
(1) Place where goods are sold
(2) Trade fairs and melas
(3) Roadshows
(4) Scope available for selling
(5) Competition
Ans: (4)
67. A ‘lead’ means__
(1) A leash
(2) A leader
(3) An interested buyer
(4) ADSA
(5) A cold call
Ans: (3)
68. A DAS’s (Direct Selling Agent’s) main job is —
(1) To design products
(2) To sell to the target group
(3) To do market survey
(4) To distribute profits
(5) To earn incentives
Ans: (2)
69. Transaction marketing involves selling of _______
(1) Mere goods
(2) Mere services
(3) Ideas and thoughts
(4) Repair work
(5) After-sales service
Ans: (3)
70. A ‘Prospect’ means ________
(1) Newly designed product
(2) A Team leader
(3) A likely buyer
(4) ATM usage
(5) Story transaction
Ans: (3)
71. Marketing techniques include _______
(1) Good arguing skills
(2) Good joking skills
(3) Effective negotiations skills
(4) Walking skills
(5) Internet telling skills
Ans: (3)
72. Service marketing implies selling of _______
(1) Only goods
(2) Only services
(3) Web servers
(4) Various commodities
(5) Goods and services
Ans: (2)
73. Marketing channels means —
(1) Outlets from where sales take place
(2) Channel Financing
(3) Focusing sales on one single group
(4) Home delivery
(5) Courier service
Ans: (1)
74. Market share means —
(1) Share capital of the company
(2) Staff strength of the company
(3) Employees stock option
(4) Share price quoted in the market
(5) Percentage share of business of the company, as compared to peers
Ans: (5)
75. The target group for tractor loans is —
(1) Cold storage plants
(2) Farmers with large land holding
(3) Farm labourers
(4) Agriculture colleges
(5) Vegetable vendors
Ans: (2)
76.”Cross-selling” means ________
(1) Selling to enemies
(2) Selling new products
(3) Reversal of a sale
(4) Selling other products to existing customers
(5) Public relations
Ans: (4)
77. The target group for an ATM- cum-Debit Card is _______
(1) All primary school children
(2) All prisoners
(3) Firms
(4) All existing and prospective customers
(5) Other bank’s customers
Ans: (4)
78. The target group for a car loan is —
(1) All high income individuals
(2) All car dealers
(3) All students
(4) All BPL persons
(5) Blind persons
Ans: (1)
79. A savings account with insurance benefit is —
(1) A long term loan account
(2) A running overdraft facility
(3) A non-fund facility
(4) A type of remittance facility
(5) A value-added deposit account
Ans: (5)
80. The leads for a car loan can be got from —
(1) Car manufacturing companies
(2) Car dealers
(3) Car owners
(4) Car mechanics
(5) Back office staff
Ans: (2)