Compilation of the most probable, model question and answers on marketing for IBPS specialist marketing officer exam! This will help you to learn about the objective type practical questions on marketing for SBI, IBPS, BANK PO and other competitive exams.  

1. Shares of a closed-end fund are leading at a 4% premium over NAV. If NAV is Rs. 10 per share. What is the current market price of the fund’s shares?

(1) Rs.50

(2) Rs.0.40

(3) Rs.40

(4) Rs.0.50

(5) Rs.10.40

Ans: (1)

2. If a company focuses on sub- segments with distinctive traits that may seek a special contribution of Benefits Company is practicing

(1) Micromarketing

(2) Niche marketing

(3) Mass marketing

(4) Segment marketing

(5) Brand marketing

Ans: (2)

3. When someone purchases air conditioning unit in the win­ter to avoid the high prices found in the summer, he is exhibiting which kind of de­mand?

(1) Irregular

(2) Declining

(3) Impulse

(4) Latent

(5) Negative

Ans: (1)

4. Using a successful brand name to introduce additional items in a given product cat­egory under the same brand name (such as new flavours, forms, colors, added ingredi­ents or package sizes) is called

(1) Line extension

(2) Brand extension

(3) Multi-branding

(4) New brands

(5) Product segmentation

Ans: (1)

5. As economies advance, a growing proportion of their activities focuses on the pro­duction of

(1) Products

(2) Events

(3) Experiences

(4) Luxury goods

(5) Services

Ans: (5)

6. Cognitive dissonance occurs in which stage of the buyer decision process model?

(1) Need recognition

(2) Information search

(3) Evaluation of alternatives

(4) Post purchase behavior

(5) Purchase

Ans: (4)

7. The market price of a share of common stock is determined by-

(1) The board of directors of the firm.

(2) The stock exchange on which the stock is listed.

(3) The president of the com­pany.

(4) Individuals buying and selling the stock.

(5) None of the above

Ans: (4)

8. When a company enters a new product category for which its current brand names are not appropriate. It will likely fol­low which of the following brand strategies?

(1) Product extensions

(2) Line extensions

(3) Brand extensions

(4) New brands

(5) Product segmentation

Ans: (4)

9. Shares of closed-end funds of­ten sells

(1) At a premium to the net asset value.

(2) At a discount to the net asset value.

(3) At the net asset value, plus a load fee.

(4) Exactly at the net asset value.

(5) Lower than the net asset value.

Ans: (2)

10. The type of sales force struc­ture in which the sales force sells along product lines is called

(1) Territorial salesforce.

(2) Product salesforce.

(3) Customer salesforce.

(4) Retail salesforce.

(5) Complex salesforce

Ans: (2)

11. Consumer goods with unique characteristics or brand iden­tification often requiring a special purchase effort are called

(1) Custom products

(2) Specialty products

(3) Convenience products

(4) Shopping products

(5) Retail products

Ans: (2)

12. Which of the following are fi­nancial contracts whose val­ues are obtained from the val­ues of underlying assets?

(1) Derivatives

(2) Shares

(3) Bonds

(4) Equity

(5) None of the above

Ans: (1)

13. Close-end funds have lower cash requirements than open- end funds because

(1) Open-end funds tend to in­vest in less liquid assets.

(2) closed-end funds have lim­ited lifetimes.

(3) Open-end funds allow in­vestors to redeem their shares at any time.

(4) Open-end funds pay more taxes than closed-end funds.

(5) None of the above

Ans: (3)

14. The choice between high mark­ups and high volume is part of which of the following re­tailer marketing decisions?

(1) Target market decisions

(2) Product assortment and services decisions

(3) Pricing decisions

(4) Promotion decisions

(5) None of the above

Ans: (3)

15. The primary reason that many companies work to become the low cost producers in their industry is because

(1) They can generate more advertising.

(2) They can please top man­agement.

(3) They can gain tax advan­tages.

(4) They can set lower prices that result in greater sales and profits.

(5) All of the above

Ans: (4)

16. During the _____ stages sales slowdown creating over capacity in the industry, which leads to intensified competi­tion.

(1) Decline

(2) Maturity

(3) Growth

(4) End

(5) Introduction

Ans: (2)

17. According to the law of de­mand

(1) There is a positive relation­ship between quantity de­manded and price.

(2) As the price rises, demand will shift to the right.

(3) There is a negative relation­ship between quantity de­manded and price.

(4) As the price rises, demand will shift to the left.

(5) None of these.

Ans: (3)

18. Acquiring, interpreting, select­ing and organizing sensory in­formation is called as

(1) Adoption

(2) Self-actualization

(3) Retention

(4) Perception

(5) None of these.

Ans: (4)

19. Which among the following is an advantage of single sourcing?

(1) Lower administration cost.

(2) Ability to keep prices down

(3) Increased flexibility of sup­ply

(4) Continuity of supply

(5) All of the above.

Ans: (5)

20. _____ are those trade marked devices which serve to identify and differentiate the brand.

(1) Brand elements

(2) Brand equity

(3) Brand name

(4) Brand logo

(5) Brand identity

Ans: (1)

21. When a company goes after a large share of one or a few submarkets, it is pursuing — marketing.

(1) Undifferentiated marketing

(2) Concentrated marketing

(3) Differentiated marketing

(4) Permission marketing

(5) None of these

Ans: (2)

22. When a company uses a low pricing strategy to maximize sales, it is using a ______ strategy.

(1) Leader pricing

(2) Penetration pricing

(3) Prestige pricing

(4) Price skimming

(5) None of these

Ans: (1)

23. In a market system, prices are determined by

(1) Supply and demand

(2) Government officers

(3) Corporate executives

(4) Production cost

(5) Total market demand

Ans: (1)

24. ______ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the tar­get market.

(1) Branding

(2) Targeting

(3) Imaging

(4) Positioning

(5) Segmentation

Ans: (4)

25. A brand which bears the name of the seller or store where it is sold is called as

(1) Multiband

(2) Co-brand

(3) Individual brand

(4) Manufacturer brand

(5) Private brand

Ans: (5)

26. Selecting suppliers and pur­chasing items is called

(1) Negotiation

(2) Contracting

(3) Selection

(4) Procurement

(5) None of these

Ans: (4)

27. When a firm uses an estab­lished brand to introduce a new product, it is called a

(1) Brand extension

(2) Brand segmentation

(3) Line extension

(4) Brand positioning

(5) Product diversification

Ans: (1)

28. The Product life cycle concept

(1) Where there is no relation­ship to planning.

(2) Contributes to more effec­tive sales planning and marketing strategy.

(3) Where it ends with the ma­turity phase.

(4) Where it has been used less and less a marketing management tool due to the steady economy.

(5) All of the above.

Ans: (2)

29. The place the product occupies in consumers’ minds relative to competing products is

(1) Perceptual mapping

(2) Competitive strategy.

(3) Merchandising

(4) Positioning

(5) None of these

Ans: (4)

30. A fall in Price

(1) Will cause an outward shift of supply.

(2) Leads to a higher level of production.

(3) Will cause an inward shift of supply.

(4) Leads to higher level of pro­duction.

(5) None of these

Ans: (1)

31. Companies can gain a strong competitive advantage through having better trained people. This is called

(1) Reputable personnel

(2) Personnel differentiation

(3) Human resource parity

(4) Personnel training

(5) Product differentiation.

Ans: (2)

32. All activities involved in sell­ing goods or services for the purpose of resale or business use is termed as

(1) Wholesaling

(2) Retailing

(3) Direct marketing

(4) Direct sale

(5) None of these

Ans: (1)

33. Activities which are undertaken before the final operation are termed as activities.

(1) Downstream

(2) Secondary

(3) Primary

(4) Upstream

(5) None of these

Ans: (4)

34. _________ Marketing is about mixing and matching market­ing activities to maximize their individual and collective ef­fects.

(1) Integrating

(2) Personalizing

(3) Customizing

(4) Complimentary

(5) Undifferentiated

Ans: (1)

35. Saves promotion is usually targeted toward either

(1) The ultimate consumer or members of the marketing channel.

(2) Direct mail clients or re­tailers.

(3) Members of the marketing channel or advertising agencies.

(4) The ultimate consumer or media.

(5) None of these.

Ans: (1)

36. Which of the following charac­teristics do marketers use in evaluating the effectieners of different segments?

(1) Substantiality and action­ability

(2) Interactivity and accessibil­ity

(3) Measurability, accessibility, substantiality, and actionability

(4) Accessibility, interactivity Substantiality and mea­surability

(5} None of these

Ans: (3)

37. According to the law of dimin­ishing marginal utility

(1) Total utility will rise at a falling rate as more units are consumed.

(2) Marginal Product will fall as more units are con­sumed.

(3) Increasing units of con­sumption increase the marginal product

(4) Increasing units of con­sumption increase the marginal utility

(5) None of these

Ans: (1)

38. If a new product sells well, new firms will enter the market, ushering a(n)_____stage.

(1) Product growth

(2) Market growth

(3) Maturity

(4) Market consolidation

(5) Emergence.

Ans: (3)

39. When the target market views a brand as one more entry in the market, it is called as

(1) Over positioning

(2) Confused positioning

(3) Under positioning

(4) Doubtful positioning

(5) None of these

Ans: (3)

40. A________ is a consumer fo­cused exercise that involves a series of producers to asserts the health of the brand, un­cover its sources of brand eq­uity, and suggest ways to im­prove and leverage its equity.

(1) Brand audit

(2) Brand assessment

(3) Brand equity

(4) Brand awareness

(5) Brand Mix

Ans: (1)

41. Which among the following would be considered a major element of the promotional mix?

(1) Marketing research and re­porting

(2) Product design

(3) Negotiating a distribution channel

(4) Personal selling

(5) None of these

Ans: (4)

42. Market research is done for what purpose

(1) People

(2) Producer

(3) Economic force

(4) Businessmen

(5) Nature

Ans: (1)

43. Marketing of services is adopted in

(1) Fruit stalls

(2) Hotels

(3) Garment trade

(4) Medicine shops

(5) Grocery stores

Ans: (2)

44. Mutual fund business from ex­isting bank customers can be mobilized by

(1) Online marketing

(2) Cross-selling

(3) Carpet bombing

(4) Road shows

(5) Telemarketing.

Ans: (5)

45. The sole aim of marketing is to

(1) Improve the Balance sheet figures.

(2) Increase recruitment

(3) Increase Profits

(4) Increase Production

(5) Increase branch network

Ans: (3)

46. The best promotional tool in any marketing is

(1) Newsletter

(2) Pamphlets

(3) Mouth publicity

(4) Regional advertisements.

(5) Viral marketing

Ans: (4)

47. Effective selling skills depend on

(1) Good dress sense

(2) Territory allocation

(3) Sales call planning

(4) Good eye contact

(5) Past performance

Ans: (3)

48. CRM is a short form of

(1) Customer Relationship Management

(2) Company Resource Mar­keting

(3) Consumer Reaching mar­keting

(4) Customer Relationship Marketing

(5) None of these

Ans: (1)

49. Target group for home loans is

(1) Existing creditors

(2) Person having no house of their own

(3) Person having one or more than one house

(4) Builders

(5) NRI

Ans: (2)

50. Marketing segmentation means

(1) Allocation of territory

(2) Sales arrangement

(3) Segmentation of target group according to their needs

(4) Market share

(5) Segmentation of sales teams.

Ans: (3)