Are you preparing for MBA entrance exams? We have compiled the most probable, model practice question and answers on marketing management for MBA entrance exams! This will help you to learn about the objective type practical as well as frequently asked questions on marketing management that are likely to come for CAT, XAT, MAT, SNAP, CMAT and other competitive MBA entrance exams.
1. Marketing is best defined as_______
(1) Matching a product with its market.
(2) Promoting and selling products.
(3) Facilitating satisfying exchange relationships.
(4) Distributing products at the right price to stores
(5) None of these
Ans: (1)
2. The expansion of the definition of marketing to include non-business activities adds which one of these examples to the field of marketing?
(1) Proctor and Gamble selling toothpaste.
(2) St. Pauls Church attracting new members.
(3) PepsiCo selling soft drinks.
(4) Liver’s donating Rs. 5 to a charity with every pack purchased
(5) None of these
Ans: (2)
3. Tom goes to a vending machine, deposits Rs. 20, and receives a cola. Which one of the following aspects of the definition of marketing is focused on here?
(1) Production concept.
(2) Satisfaction of organisational goals.
(3) Product pricing and distribution.
(4) Exchange
(5) None of these
Ans: (4)
4. The marketing environment is best described as being______
(1) Composed of controllable variables.
(2) Composed of variables independent of one another.
(3) An indirect influence on marketing activity.
(4) Dynamic and changing.
(5) None of these
Ans: (4)
5. A physical, concrete product you can touch is:
(1) A service (2) A good
(3) An idea
(4) A concept
(5) A philosophy
Ans: (2)
6. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of:
(1) A service
(2) A good
(3) An idea
(4) An image
(5) None of these
Ans: (1)
7. Which one of the following statements by a company chairman best reflects the marketing concept?
(1) We have organised our business to make certain that we satisfy customer’s needs.
(2) We believe that the marketing department must organise to sell what we produce.
(3) We try to produce only high quality, technically efficient products.
(4) We try to encourage company growth.
(5) None of these
Ans: (1)
8. The marketing concept is a way of thinking or a management philosophy that affects:
(1) Only marketing activities
(2) Most efforts of the organisation
(3) Mainly the efforts of sales personnel
(4) Mainly customer relations
(5) None of these
Ans: (2)
9. If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is________
(1) More watts
(2) More speed
(3) Higher heat settings
(4) Attractive hair
(5) None of these
Ans: (4)
10. The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
(1) The customer is always right
(2) Making money is our business
(3) Sell, sell, sell
(4) Keep prices low
(5) None of these
Ans: (1)
11. Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating
(1) Production
(2) Sales
(3) Marketing
(4) Social
(5) None of these
Ans: (2)
12. Chrysler’s Chief Executive Officer is the company’s spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent?
(1) Focusing on general conditions
(2) Stressing the short run
(3) Endorsement of the marketing concept by top management
(4) Development of an information system
(5) None of these
Ans: (3)
13. Which of the following is an example of a problem that may arise in the implementation of the marketing concept?
(1) By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.
(2) Consumers do not understand what the marketing concept is.
(3) Dealers do not support the marketing concept.
(4) A product may fit the needs of too many segments.
(5) None of these
Ans: (1)
14. Most specifically, marketing strategy________
(1) Is concerned with key decisions required to reach an objective
(2) Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
(3) Expands geographic boundaries of markets to serve larger geographic areas
(4) Involves determining the direction and objectives of marketing management
(5) None of these
Ans: (2)
15. All of the following are marketing management tasks except___________
(1) Marketing planning.
(2) Organising marketing activities.
(3) Co-ordinating marketing activities.
(4) Project development and analysis.
(5) None of these
Ans: (4)
16. If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing:
(1) Opportunity
(2) Strategy
(3) Concept
(4) Mix
(5) None of these
Ans: (1)
17. A change in the minimum drinking age in India presents a change in which of the following for bass brewery?
(1) Marketing mix
(2) Marketing environment
(3) Marketing concept
(4) Marketing task
(5) None of these
Ans: (2)
18. If MK Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be:
(1) Responding to the marketing environment
(2) Changing its target market
(3) Developing a sales orientation
(4) Changing its organisation structure
(5) None of these
Ans: (1)
19. Capri is a brand of cigarette that contains low tar and slim in design to appeal to women. In this instance, women comprise Capri’s______
(1) Marketing mix
(2) Target market
(3) Target audience
(4) Marketing strategy
(5) None of these
Ans: (2)
20. When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product’s benefits. This calls for activity in which of the following marketing mix variables?
(1) Price
(2) Promotion
(3) Distribution
(4) Product
(5) None of these
21. Why are marketers interested in the level of disposable income?
(1) It accurately represents future buying power
(2) It increases current buying power
(3) It is what is left after taxes to buy luxuries with
(4) It is a ready source of buying power
(5) None of these
Ans: (1)
22. Which of the following companies would probably be most interested in tracking discretionary income levels?
(1) Asda supermarkets
(2) BMW automobiles
(3) The post office
(4) Kraft general foods
(5) None of these
Ans: (2)
23. What type of competitive structure exists when a firm produces a product that has no close substitutes?
(1) Monopoly
(2) Oligopoly
(3) Monopolistic Competition
(4) Perfect Competition
(5) None of these
Ans: (1)
24. In the beer industry, a few large brewers supply the majority of the market. The brewing industry is an example of which of the following competitive structures?
(1) Monopoly
(2) Oligopoly
(3) Monopolistic Competition
(4) Perfect Competition
(5) None of these
Ans: (2)
25. Which of the following firms would most likely have a monopoly for its competitive environment?
(1) Sunset cablevision
(2) Montgomery transport
(3) Post office parcel services
(4) Telecom car phones
(5) None of these
Ans: (1)
26. Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm’s competitors. The tool in question is:
(1) Price
(2) Market segmentation
(3) Distribution
(4) Promotion
(5) None of these
Ans: (1)
27. A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool?
(1) Services
(2) Price
(3) Product offering
(4) Distribution
(5) None of these
Ans: (2)
28. Technology assessment is:
(1) Assessing how much technology has been incorporated into an organisation
(2) Tying to foresee the effects of new products and processes on a firm’s operation and on society in general
(3) Assessing how much technology one wants to put into a company in the future
(4) Assessing the cost of new technology to determine whether a firm can afford to use it
(5) None of these
Ans: (2)
29. When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in:
(1) Product differentiation
(2) Monopolistic competition
(3) Technology assessment
(4) Innovative marketing
(5) None of these
Ans: (3)
30. If Videocon developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a:
(1) Competitive advancement
(2) Patent
(3) Low price advantage
(4) Technological assessment
(5) None of these
Ans: (2)
31. Which of the following represents an output from the marketing environment?
(1) Money borrowed by Liverpool F.C. to help finance its operations
(2) Nike’s television advertising campaign featuring a leading sports personality
(3) Information on shoppers’ attitudes purchased by Debenhams department stores
(4) Steel purchased by Volvo to be used in producing cars
(5) None of these
Ans: (2)
32. Compaq Computers collects information about political, legal, regulatory, societal, economic, competitive and technological forces that may affect its marketing activities. This process is called:
(1) Environmental scanning
(2) Survey of environment
(3) Marketing information analysis
(4) Environmental analysis
(5) None of these
Ans: (1)
33. When Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing efforts, Pepsi Co is involved in environmental:
(1) Scanning
(2) Forces
(3) Management
(4) Analysis
(5) None of these
Ans: (4)
34. After Compaq computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called.
(1) Environmental scanning
(2) Survey of environment
(3) Marketing planning
(4) Environmental analysis
(5) None of these
Ans: (4)
35. If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as:
(1) Passive
(2) Reactive
(3) Proactive
(4) Conservative
(5) None of these
Ans: (3)
36. There are two major categories of laws that directly affect marketing practices: pro-competitive legislation and:
(1) Consumer protection legislation
(2) Unfair trade practices laws
(3) Trading standards legislation
(4) Consumer price discrimination legislation
(5) None of these
Ans: (1)
37. If the National Association of Hoisery Manufacturers sets guidelines for its member firms to follow regarding the use of unethical practices, it is engaging in:
(1) Legislation
(2) Lobbying
(3) Self-regulation
(4) Environmental scanning
(5) None of these
Ans: (3)
38. The consumer movement is:
(1) Against foreign imports that are much cheaper than products produced in the home market
(2) A movement that is trying to improve consumer satisfaction
(3) A social movement that is able to challenge big business practices
(4) A diverse group of individuals, groups and organisations attempting to protect the rights of consumers
(5) None of these
Ans: (4)
39. Lynx has demonstrated against the sale of coats made of animal furs. This group’s efforts to change shoppers’ attitudes represents for fur retailers.
(1) An opportunity
(2) Self-regulation
(3) A societal force
(4) An economic force
(5) None of these
Ans: (3)
40. The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is:
(1) Recovery
(2) Prosperity
(3) Depression
(4) Recession
(5) None of these
Ans: (3)
41. Global marketing is:
(1) The development of marketing strategies for the entire world or major regions of the world
(2) Performing marketing activities across national boundaries
(3) The creation of value and the exchange of value between countries
(4) Having firms with operations or subsidiaries located in many countries
(5) None of these
Ans: (1)
42. The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach most closely resembles
(1) Exporting
(2) Global marketing
(3) Export marketing
(4) Full-scale international marketing
(5) None of these
Ans: (2)
43. McDonald’s and KFC satisfy hungry consumers in every hemisphere. This is an example of –
(1) Globalisation
(2) Customisation
(3) Internationalisation
(4) Regionalisation
(5) None of these
Ans: (1)
44. Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is most difficult to standardise for global marketing?
(1) Brand name
(2) Package
(3)Media allocation
(4) Labels
(5) None of these
Ans: (3)
45. When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP most likely experience difficulty with as the firm applied a global strategy for marketing?
(1) Branding
(2) Product characteristics
(3) Packaging
(4) Advertising
(5) None of these
Ans: (4)
46. When products are introduced into one nation from another, acceptance is far more likely
(1) If prices are set very low
(2) When bribes are paid to local officials to aid distribution
(3) If there are similarities between the two cultures
(4) If packaging is adjusted to match local customs
(5) None of these
Ans: (3)
47. Which of the following is often used to raise revenue for a country and/or to protect domestic products?
(1) A quota
(2) A warning label
(3) An embargo
(4) An import tariff
(5) None of these
Ans: (4)
48. The_________ is the difference in value between a nation’s exports and its imports.
(1) Balance of payments
(2) Export/import ratio
(3) Gross domestic product
(4) Net traded value
(5) None of these
Ans: (1)
49. JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries?
(1) Political and legal forces
(2) Interpersonal forces
(3) Social forces
(4)Technological forces
(5) None of these
Ans: (1)
50. Which of the following statements about technological forces in international marketing is TRUE?
(1) Television advertising can be used universally throughout the world
(2) Much of the technology used in industrialised regions of the world may be ill-suited for developing countries
(3) Because all countries have up-to-date postal services, direct mail advertising is always a viable option
(4) Technology is generally not a problem in international marketing
(5) None of these
Ans: (2)
51. USA Chemicals’ president is very excited about the possibility of the firm’s British subsidiary having access to the enitre EU. He realises that it will be some time before this area truly becomes one market, primarily because of differences in
(1) Available advertising media
(2) Culture
(3) Law
(4) Technology
(5) None of these
Ans: (2)
52. Countries in the Pacific Rim encompass of the world’s population.
(1) 40%
(2) 50%
(3) 60%
(4) 70%
(5) None of these
Ans: (3)
53. The lowest level of commitment to international marketing, and also the most flexible approach, is
(1) A joint venture
(2) Direct ownership
(3) Exporting
(4) Licensing
(5) None of these
Ans: (3)
54. Export agents__________
(1) Bring buyers and sellers from different countries together and collect a commission for arranging sales
(2) Purchase products from different companies and sell them to foreign countries
(3) Are specialists at understanding the needs of customers in foreign countries
(4) Arrange for licensing agreements between domestic and foreign countries
(5) None of these
Ans: (1)
55. Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing?
(1) Exporting
(2) Trading
(3) Joint venture
(4) Licensing
(5) None of these
Ans: (4)
56. Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programme. The two might form________ to work together on a worldwide basis.
(1) A licensing agreement
(2) An export trading company
(3) A joint agreement
(4) A strategic alliance
(5) None of these
Ans: (4)
57. Once a company makes a long- term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility?
(1) Exporting
(2) Joint venture
(3) Limited exporting
(4) Direct ownership
(5) None of these
Ans: (4)
58. ICI has subsidiaries in many countries. ICI is
(1) An exporter
(2) A licensing company
(3) A trading company
(4) A multinational company
(5) None of these
Ans: (4)
59. Body Shop and Benetton are examples of companies which have employed________ as a market entry strategy.
(1) Franchising
(2) Exporting
(3) Joint ventures
(4) Licensing
(5) None of these
Ans: (1)
60. Which approach to international marketing involves least risk and minimum effort?
(1) Licensing
(2) Exporting
(3) Franchising
(4) Joint venturing
(5) None of these
61. The three major personal influences believed to affect the consumer buying decision process are:
(1) Perception, motives, and attitudes.
(2) Personality, learning, and perception.
(3) Demographic, situational, and attitudes.
(4) Situational, lifestyle, and demographic.
(5) None of these
Ans: (4)
62. The purchase of_________ is least likely to be affected by demographic factors.
(1) A car
(2) Table salt
(3) A computer for home use
(4) Fast food
(5) None of these
Ans: (2)
63. Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ____________
(1) Exposure
(2) Distortion
(3) Retention
(4) Information
(5) None of these
Ans: (3)
64. If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective_______
(1) Exposure
(2) Distortion
(3) Retention
(4) Information
(5) None of these
Ans: (2)
65. Psychological forces that influence where a person purchases products on a regular basis are called_________
(1) Convenience responses.
(2) Patronage motives.
(3) Shopping motives.
(4) Pattern responses.
(5) None of these
Ans: (2)
66. A depth interview is most likely to be used to__________
(1) Alter a buyer’s attitudes toward a product.
(2) Influence a buyer’s perceptions of a product.
(3) Discover a buyer’s motives.
(4) Increase a buyer’s knowledge of a product.
(5) None of these
Ans: (3)
67. Having used both Rexona and Denim deodorants, Anna feels that sure is a good product and the one that best meets her needs. She has formed_____ about Sure.
(1) A motive
(2) An evoked set
(3) A cognition
(4) An attitude
(5) None of these
Ans: (4)
68. A consumer’s buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called ________
(1) Motivational influences
(2) Social factors
(3) Roles
(4) Personality influences
(5) None of these
Ans: (2)
69. Damien is torn between buying a new swing set for his children and buying a new set of Wilson golf clubs for himself. He is experiencing:
(1) Attitude formation.
(2) Belief assessment.
(3) Role inconsistency.
(4) Cognitive dissonance.
(5) None of these
Ans: (3)
70. Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?
(1) Canned peaches
(2) Instant coffee
(3) Jeans
(4) Bed linen
(5) None of these
Ans: (3)
71. The car company developed a concept statement, “An inexpensive subcompact “green’ car appealing to environmentally conscious people who want practical transportation and low pollution.” This concept statement would be used:
(1) To develop concepts
(2) For concept testing
(3) To prepare for idea screening
(4) To help generate new ideas
(5) None of these
Ans: (2)
72. How does a company estimate sales?
(1) It examines past sales history of similar products
(2) It conducts market research to survey consumers
(3) It discusses manufacturing capacity with the plant manager
(4) a and b
(5) None of these
Ans: (4)
73. The strategy used during maturity to attempt to increase the consumption of the current product is called ____________
(1) Customer modification
(2) Market modification
(3) Product modification
(4) Marketing mix modification
(5) None of these
Ans: (2)
74. As a product manager on a product in the mature stages of the product life cycle, what should you specifically do to best market your product?
(1) Defend against competitive marketing tactics
(2) Prepare to discontinue the product
(3) Modify the product, market and the marketing mix
(4) Increase sampling programs
(5) None of these
Ans: (3)
75. Setting prices as low as possible typically supports which of the following marketing objectives?
(1) Survival
(2) Current profit maximization
(3) Market-share leadership
(4) Product-quality leadership
(5) None of these
Ans: (3)
76. Compaq Computer Corporation determined at what price they had to sell a computer for it to appeal to its target market. It then designed a computer with the cost structure to meet the targeted price. This is called ________
(1) A non-price position
(2) Partial cost recovery
(3) Social price
(4) Target costing
(5) None of these
Ans: (4)
77. The assistant category manager was told to use cost-plus pricing to evaluate the profit potential of new products. This involves _________
(1) Setting prices to reach a specific rate of return
(2) Adding a standard markup to the cost of the product
(3) Pricing products with the buyer’s sense of value in mind
(4) Basing the prices on what the competition charges
(5) None of these
Ans: (2)
78. Before setting his prices, Zach conducted a market research study to learn what consumers would pay. Zach appears to be using which type of pricing method?
(1) Cost-plus
(2) Target profit
(3) Value-based
(4) Going-rate
(5) None of these
Ans: (3)
79. When automobile manufacturers offer options in specially priced deals, they are practicing a form of ____________
(1) Product-line pricing
(2) Product-bundle pricing
(3) Captive-product pricing
(4) By-product pricing
(5) None of these
Ans: (2)
80. Which, if any, of the following are reasons producers use intermediaries?
(1) Because of their greater efficiency in making goods available to target markets
(2) Because of their contacts and experience with retailers
(3) Because of their specialization in delivering goods as needed
(4) All (1), (2) and (3)
(5) None of these
Ans: (4)
81. Which one of the following statements best characterises marketing research?
(1) Research is a continuous process, providing a constant flow of information
(2) Research is conducted on special-project basis
(3) Research is performed when routine information is required
(4) Research is the basis for making recurring marketing decisions
82. In the previous three years, four studies have been conducted on the characteristics of Tyrone Bricks clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. This firm seems to need:
(1) A marketing research manager
(2) A marketing databank
(3) Survey research
(4) Primary data
(5) None of these
Ans: (2)
83. An intuitive manager could best be described as one who:
(1) Uses scientific problem solving
(2) Eliminates uncertainty in decision making
(3) Searches out facts and data systematically
(4) Uses personal knowledge and experience to make decisions
(5) None of these
Ans: (4)
84. If Master Foods Ltd knows that its market share in Ireland has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline; it is in which stage of the marketing research process?
(1) Hypothesis development
(2) Symptom identification
(3) Problem identification
(4) Data interpretation
(5) None of these
Ans: (3)
85. Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be:
(1) Exploratory
(2) Descriptive
(3) Casual
(4) Qualitative
(5) None of these
Ans: (1)
86. Marks and Spencer wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information, this study would best be classified as collecting data.
(1) Casual
(2) Experimental
(3) Primary
(4) Secondary
(5) None of these
Ans: (3)
87. When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland, The population information she found would be considered data______
(1) Primary
(2) Secondary
(3) Syndicated research
(4) Exploratory
(5) None of these
Ans: (2)
88. Primary data are best described as the______
(1) First batch of data collected for a specific study
(2) Data that are observed, recorded, or collected from respondents
(3) Data that were compiled for some purpose other than the study current study
(4) Data that are collected from a computerised data base
(5) None of these
Ans: (2)
89. Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed___ data.
(1) Organisational
(2) Primary
(3) Secondary
(4) Exploratory
(5) None of these
Ans: (3)
90. A valid study_____________
(1) Portrays the population being studied
(2) Establishes a casual relationship between variables
(3) Uses random sampling
(4) Measures what it is supposed to
(5) None of these
Ans: (4)
91. Marketing researchers at Cumbria Ltd. repeated an experiment several times and discovered that the results produced each time were identical. This would suggest that the results were_______
(1) Reliable
(2) Valid
(3) Usable
(4) Predictable
(5) None of these
Ans: (1)
92. To set the price of a new dictionary, Kiran Prakashan needs to know how many dictionaries can be sold at different prices. The dependent variable in this example would be__________
(1) Competition
(2) Book publishers
(3) Sales
(4) Price
(5) None of these
Ans: (3)
93. Nestle develops a scale to measure young adults’ attitudes toward snacking. There is concern that if the questions were given to the same person several times they would produce different answers, Nestle is concerned about the scale’s ________
(1) Validity
(2) Capacity
(3) Dependability
(4) Reliability
(5) None of these
Ans: (4)
94. The University Book Shop selects 200 of its more than 8,000 customers to participate in a study on service quality in the shop. The Book Shop has established a for use in its research_________
(1) Population
(2) Field setting
(3) Dependent grouping
(4) Sample
(5) None of these
Ans: (3)
95. Ms.Mayawati is running for Parliament in the general election. She needs to know the intended choices of the voters and will undertake a survey. All the voters on the electoral register in her constituency would be the study’s__________
(1) Sample
(2) Dependent variable
(3) Population
(4) Independent variable
(5) None of these
Ans: (3)
96. In what type of sampling design is the final choice of respondents left up to the interviewer?
(1) Stratified sampling
(2) Random sampling
(3) Cluster sampling
(4) Quota sampling
(5) None of these
Ans: (4)
97. Wessex Motors needs to assess the company’s image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Wessex Motors will probably use____ survey.
(1) Mail
(2) Telephone
(3) Random
(4) Personal interview
(5) None of these
Ans: (1)
98. If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use survey.
(1) A mail
(2) A telephone
(3) A mall intercepts
(4) A personal interview
(5) None of these
Ans: (2)
99. An item on the University Book Shop’s survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. This item would be an example of____ question.
(1) An open-ended
(2) A dichotomous
(3) A forced-sum choice
(4) A multiple choice
(5) None of these
Ans: (1)
100. If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through:
(1) Focus groups
(2) Mail surveys
(3) Personal interviews
(4) Observation
(5) None of these
101. Lever Bros, markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as______
(1) A product item
(2) A product line
(3) A core product
(4) A mix item
(5) None of these
Ans: (1)
102. A brand name is one of the elements of the __________
(1) Core product
(2) Actual product
(3) Augmented product
(4) All of the above
(5) None of these
Ans: (2)
103. Procter & Gamble makes at least eight different detergents. This illustrates________
(1) Product mix width
(2) Product mix consistency
(3) Product mix depth
(4) Market item width
(5) None of these
Ans: (3)
104. A product item can be best described as a __________
(1) Component of a marketing mix.
(2) Particular type of brand.
(3) Specific characteristics of a company’s product.
(4) Specific version of a product.
(5) None of these
Ans: (4)
105. A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product _________
(1) Category
(2) Dimension
(3) Extension
(4) Line
(5) None of these
Ans: (4)
106. The depth of a product mix is measured by the average number of _______
(1) Convenience products as compared with the number of specialty products.
(2) Different product lines offered by the company.
(3) Different products offered in each product line.
(4) Specialty products as compared with the number of convenience products.
(5) None of these
Ans: (3)
107. Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice’s product mix _________
(1) Width
(2) Depth
(3) Length
(4) Volume
(5) None of these
Ans: (1)
108. Aggressive pricing is typical during the stage of the product life cycle.
(1) Decline
(2) Growth
(3) Introduction
(4) Plateau
(5) None of these
Ans: (2)
109. Sales usually start to decline __ of the product life cycle.
(1) At the beginning of the termination stage
(2) At the end of the growth stage
(3) At the beginning of the decline stage
(4) During the maturity stage
(5) None of these
Ans: (4)
110. An ad that stresses “Demand the real Lucas Wine Cooler; accept no substitutes!” is best geared for which stage of the product life cycle?
(1) Introduction
(2) Growth
(3) Maturity
(4) Decline
(5) None of these
Ans: (2)
111. Persil is the best-selling laundry detergent in the UK. When Lever Bros, used the Persil brand name for its washing up liquid it was adopting policy.
(1) An individual branding
(2) An overall family branding
(3) A line family branding
(4) A brand extension branding
(5) None of these
Ans: (4)
112. Firms that use_____ are less likely to damage their reputations if a new product fails.
(1) Individual branding
(2) Overall family branding
(3) Line family branding
(4) Brand extension branding
(5) None of these
Ans: (1)
113. Which of the following is not a desirable feature for a brand name?
(1) It can facilitate the introduction of new products
(2) It can become used as the generic name for all products in the category
(3) It can make it possible for the firm to engage in non price competition
(4) It can help develop brand loyalty amongst buyers
(5) None of these
Ans: (2)
114. Which of the following is an example of a manufacturer’s brand?
(1) Sainsbury wines
(2) Matsui televisions
(3) Yessica dresses
(4) Flymo lawnmowers
(5) None of these
Ans: (4)
115. Andrex toilet tissue is a____ for Kimberly-Scott Corporation.
(1) Trade name
(2) Trade mark
(3) Brand name
(4) Brand mark
(5) None of these
Ans: (3)
116. The Nike swoosh that is prominent on all of the firm’s packaging, products, and advertising is a:
(1) Trade name
(2) Trade mark
(3) Brand name
(4) Brand mark
(5) None of these
Ans: (4)
117. Own label brands are initiated and owned by:
(1) Manufacturers only.
(2) Manufacturers and retailers.
(3) Wholesalers only.
(4) Wholesalers or retailers.
(5) None of these
Ans: (4)
118. The major characteristic of own label brands is that:
(1) Only retailers initiate and own the brand.
(2) Manufacturers are not identified on the product.
(3) Producers become involved with the marketing mix.
(4) Producers are identified on the product.
(5) None of these
Ans: (2)
119. At one time, generic brands represented about 10 percent of all retail grocery sales. Today they account for ____
(1) Considerably less.
(2) Considerably more
(3) About the same.
(4) None of above
(5) None of these
Ans: (1)
120. Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of ________
(1) Brand extension.
(2) Brand licensing.
(3) Family branding
(4) Individual branding.
(5) None of these
121. Who said “If the buyer in a transaction is buying for purposes of re-sale or to further his business operations, the seller in that same transaction is engaged in wholesaling”?
(1) Davidson
(2) Philip Kotler
(3) Cundiff and Still
(4) Dr. Diya Parashar
(5) William J. Stanton
Ans: (3)
122. These type of goods are always purchased by wholesalers —
(1) Inferior
(2) Superior
(3) Huge Quantity
(4) Less Quantity
(5) Durable
Ans: (3)
123. Basically merchant wholesalers who do not provide full services, and often provide only the minimum services is known as
(1) General Merchandise Wholesaler
(2) General Live Wholesaler
(3) Specialty Wholesaler
(4) Limited Function Wholesaler
(5) None of Above
Ans: (4)
124. Wholesalers make proper balance in between —
(1) Costs and profit
(2) Profit and loss
(3) Demand and supply
(4) Buyer and seller
(5) Government and Producer
Ans: (3)
125. Which is not an example of large scale trading?
(1) Specialty shop
(2) Departmental store
(3) Super bazar
(4) Mail order and business houses
(5) Shopping malls
Ans: (1)
126. ‘Bata showroom’ is an example of-
(1) Departmental stores
(2) Multiple shops
(3) Co -operative societies
(4) None of these
(5) All of Above
Ans: (2)
127. A Restaurant may be a part of-
(1) Departmental store
(2) Super bazar
(3) Multiple shops
(4) 1 & 2
(5) 2 & 3
Ans: (1)
128. The name of distribution channel which is run by producers directly is known as
(1) Departmental store
(2) Multiple shops
(3) Hire purchase shops
(4) MOB
(5) Small shops
Ans: (1)
129. Which business organisation requires more and effective advertisement support among the following?
(1) Departmental store
(2) Supper Bazar
(3) Multiple store
(4) MOB
(5) Ration shops
Ans: (2)
130. Among the following which business organisation have the widest scope?
(1) Departmental store
(2) Super Bazar
(3) Chain shops
(4) Mail order business houses
(5) Ration shops
Ans: (4)
131. Management is the compulsory process of —
(1) Decision making
(2) Lapse
(3) Final decision
(4) Interim decision
(5) All of above
Ans: (1)
132. Which of the following is the most important responsibility of a Manager?
(1) Allowing fraud
(2) Making product
(3) Taking decisions
(4) Withdrawing salary
(5) Earning bonus
Ans: (3)
133. Who said – “Decision making is the selection based on some criteria from two or more possible alternatives.”?
(1) George R. Teriy
(2) Earnest Dale
(3) Philip Kotler
(4) Marshal
(5) Koontz & O’Donnel
Ans: (1)
134. Who said – “Decision is the selection from among alternatives of a course of actions.”?
(1) Marshal
(2) Koontz & O’Donnel
(3) Earnest Dale
(4) Pankaj Parashar
(5) Dr. Manmohan Singh
Ans: (2)
135. Decision making involves the choice of a course of action to—
(1) Achieve success
(2) Achieve sale target
(3) Achieve pre-determined objectives
(4) Achieve trust
(5) Achieve incentive targets
Ans: (3)
136. A decision is generally expressed as:
(1) A Policy
(2) A Case
(3) A Motive
(4) A Directive
(5) 1 and 4
Ans: (5)
137. Which of the following is a type of incidents?
(1) Bold incident
(2) Present incident
(3) Past incident
(4) Future incident
(5) 2, 3 and 4
Ans: (5)
138. Different decisions are —
(1) Inter related
(2) Inter dependent
(3) Outer
(4) (2) & (3)
(5) (1) & (2)
Ans: (5)
139. Decision making is a process of
(1) Dispersion
(2) Discrete
(3) Continuity
(4) Observation
(5) Scare
Ans: (3)
140. Which of the following describes the nature of decision making?
(1) Process of continuity
(2) Commitment
(3) Evaluation
(4) Birth to new decisions
(5) All of above
Ans: (5)
141. A decision reflects —
(1) Media
(2) Method of solving problem
(3) Commitment of decision maker
(4) Enterprise’s growth
(5) Care by owner
Ans: (2)
142. All the business activities are performed in accordance with the decisions taken by the —
(1) Lower level management
(2) Top level management
(3) Middle level management
(4) Junior level management
(5) Senior level management
143. In the process of decision making the available resources/alternatives are —
(1) Analysed
(2) Observed
(3) Compared
(4) All of the above
(5) None of the above
Ans: (4)
144. Which aspect of decision making put more emphasis on the need of proper Environment?
(1) Proper environment
(2) Environment of decision making
(3) Time of decision
(4) Psychological factor
(5) Employees participation
Ans: (2)
145. If there is only one method /way of doing a particular act, there is no need of —
(1) Management
(2) Need of decision taking
(3) Need of trading
(4) Need of environment
(5) Need of process
Ans: (2)
146. What will happen if the decisions are not implemented?
(1) Wastage of time
(2) Wastage of money
(3) Wastage of entertainment
(4) Wastage of all resources
(5) 1, 2 and 4
Ans: (5)
147. Which aspect of the nature of decision making emphasise on having proper time of decision making?
(1) Time lapse
(2) Speed
(3) Time of decision making
(4) Quality time
(5) Quantity of time
Ans: (3)
148. If the decisions are not taken at its proper time, it will cause various problem for —
(1) Top level management
(2) Middle level management
(3) Lower level management
(4) Outer level management
(5) All of above except (4)
Ans: (5)
149. The decision maker should have which of the following qualities?
(1) Ability
(2) Fatness
(3) Intelligence
(4) Experience
(5) 1, 3 and 4
Ans: (5)
150. The factor which should be taken care of at the time of decision taking is
(1) Social Environment
(2) Liking
(3) Disliking
(4) Political learnings
(5) All of the above
Ans: (5)
151. Whose participation is most required in the process of decision making?
(1) Middle level management
(2) Sources
(3) Subordinates
(4) Top level management
(5) None of above
Ans: (3)
152. Which aspect of decision making emphasises on contribution from subordinates?
(1) Participation
(2) Participation of employee
(3) Participation of government
(4) Participation of competitors
(5) Participation of consumers
Ans: (2)
153. Decisions and its communication must go ______
(1) Separately
(2) Together
(3) One by one
(4) Depends on situation
(5) As per nature
Ans: (2)
154. Implementation of decision can be ensured only when these are communicated.
(1) Timely
(2) Clearly
(3) Combined
(4) Properly
(5) 1, 2 and 4
Ans: (5)
155. Marketing decisions defines the
(1) Scope of marketing activities
(2) Duties
(3) Responsibilities
(4) Power of employees
(5) All of above
Ans: (5)
156. Marketing decisions are very critical because —
(1) Achievement of marketing objective
(2) Success of enterprise depends on it
(3) Purchase depends on it
(4) All the activities depends on it
(5) 1 and 2
Ans: (5)
157. Which of the following is one of the types of decisions?
(1) Major
(2) Minor
(3) Routine
(4) Rare
(5) All of the above
Ans: (5)
158. What type of decision affects the product line?
(1) Major decisions
(2) Minor
(3) Routine
(4) Rare
(5) Policy
Ans: (1)
159. Which of the following is one of the criterion of major decisions?
(1) To produce a new product or not
(2) To continue the production of existing product
(3) To provide the credit facility to consumers
(4) 1 and 3
(5) 1, 2 and 3
Ans: (5)
160. Which decision is based on careful study and analysis of relevant factors?
(1) Major decisions
(2) Minor decisions
(3) Routine decisions
(4) Rare decisions
(5) Policy decisions
Ans: (1)
161. Name the decisions which are made for the implementation of major decisions.
(1) Policy decision
(2) Rare decision
(3) Minor decision
(4) Major decision
(5) Routine decision
Ans: (3)
162. Which of the following decisions affect the demand of a product?
(1) Routine decision
(2) Minor decision
(3) Major decision
(4) Rare decision
(5) Policy decision
Ans: (2)
163. Which of the following is an example of minor decisions?
(1) Colour of product
(2) Design of product
(3) Packing of product
(4) Form of product
(5) All of the above
Ans: (5)
164. Marketing is —
(1) Consumer oriented
(2) Product oriented
(3) Marketing oriented
(4) 1 or 3
(5) 1, 2 and 3
Ans: (1)
165. Firstly business must find out what the –
(1) Consumer wants
(2) Market demand
(3) Product create
(4) Competitor supplies
(5) All of the above
Ans: (1)
166. What is offered for sale should be determined by
(1) Consumer
(2) Market
(3} Authorities
(4) Government
(5) Competitors
Ans: (1)
167. Marketing starts and ends with—
(1) Consumer
(2) Market
(3) Product
(4) Taxes
(5) MRP
Ans: (1)
168. What type of relation producer has with customers in older days?
(1) Simple
(2) Direct
(3) Indirect
(4) Complex
(5) Traditional
Ans: (2)
169. Nowadays producer’s has_______ relation with consumer.
(1) Indirect
(2) Direct
(3) Simple
(4) Complex
(5) Traditional
Ans: (1)
170. A market transaction takes place when there is a successful matching of take place.
(1) Product
(2) Buyer & seller
(3) Government
(4) Producer
(5) Tax authorities
Ans: (2)
171. What is the basis on which power to influence a transaction depends?
(1) Muscle power
(2) Discount
(3) Competitive strength
(4) Purchasing strength
(5) Selling strength
Ans: (1)
172. Marketing should start—
(1) Before production
(2) After production
(3) During production
(4) As per the nature of the product
(5) None of these
Ans: (1)
173. Marketing would have authority over —
(1) Product innovation
(2) Planning
(3) Production scheduling
(4) Sales
(5) All of the above
Ans: (5)
174. As per modern scenario the concept of marketing is that goods must reach customers at maximum speed but with —
(1) Minimum quality
(2) Minimum price
(3) Maximum moisture
(4) Maximum packing
(5) Maximum spoiled condition
Ans: (2)
175. Marketing is being treated as
(1) Science
(2) Science & Art Both
(3) Art
(4) Mathematics
(5) English
Ans: (2)
176. Marketing was born as —
(1) The step child of Economic
(2) The step child of Mathematics
(3) The step child of English
(4) The step child of Art
(5) The step child of Accountancy
Ans: (1)
177. In part marketing is synonymous with
(1) Selling
(2) Product
(3) Marketing
(4) Market
(5) Producer
Ans: (1)
178. Marketing is an art because —
(1) It has body of rules
(2) It has body of principles
(3) Standardisation
(4) Market information
(5) All of the above
Ans: (5)
179. Marketing rules/principles cannot be accurate as, the rules of—
(1) Science
(2) Physics
(3) Chemistry
(4) 1 and 3
(5) 1, 2 and 3
Ans: (1)
180. All marketing activities revolves around —
(1) Exchange process
(2) Selling process
(3) Purchase process
(4) Production process
(5) None of these
Ans: (1)
181. Marketing is a process because—
(1) It comprises a series of functions
(2) It comprises a series of mishandling
(3) It comprises a series of frauds
(4) It comprises a series of mischiefs
(5) It comprises a series of products
Ans: (3)
182. To whom producer is giving more attention rather than production, nowadays?
(1) Government
(2) Females
(3) Consumers
(4) Male members of society
(5) Taxes
Ans: (1)
183. Who said- “Marketing is the business”?
(1) Peter F. Drucker
(2) Philip Kotler
(3) Marshal
(4) Robinson
(5) Clark
Ans: (5)
184. In what ways marketing is important to the society?
(1) Delivery of standard of living
(2) Decrease in distribution cost
(3) Increase in employment opportunities
(4) Increase in national income
(5) All of the above
Ans: (5)
185. Marketing discovers the —
(1) Needs of consumer
(2) Wants of consumer
(3) Needs of Government
(4) Needs of tax authorities
(5) 1 and 2
Ans: (5)
186. How marketing effects the demand?
(1) Create demand of product
(2) Create demand of existing product
(3) Maintain demand of new product
(4) 1 and 3
(5) 1, 2 and 3
Ans: (5)
187. Decrease in distribution cost directly effects the —
(1) Price of product
(2) Quality of product
(3) Quantity of product
(4) All of the above
(5) None of these
Ans: (1)
188. There are successful operation of marketing activities in employment opportunities because—
(1) Expansion needs more manpower
(2) Expansion needs more machine
(3) Expansion needs more product
(4) Expansion needs more space
(5) Expansion needs more technique
Ans: (1)
189. Which is one of the activities involved in Marketing?
(1) Transport
(2) Communication
(3) Storage
(4) Warehousing
(5) All of the above
Ans: (5)
190. Successful operation of marketing activities is to increase the sales, thus it helps in increasing —
(1) National income
(2) Sale price
(3) Purchase price
(4) Cost of product
(5) Distribution cost
Ans: (1)
191. Marketing research reduces overall cost and helps in increasing—
(1) Profits
(2) Other costs
(3) Nominal cost
(4) Revenue
(5) Competition
Ans: (1)
192. Which is the most important activity in any business concern?
(1) Employees
(2) Purchase
(3) Government
(4) Marketing
(5) Schedule
Ans: (4)
193. Name the inversely accepted business activity which is required for all the successful businesses?
(1) Production
(2) Marketing
(3) Purchase
(4) Schedule
(5) Raw Material
Ans: (2)
194. The firm should decide what can be sold before deciding.
(1) Marketing
(2) Production
(3) What can be produced
(4) Channel of distribution
(5) None of these
Ans: (3)
195. Who said “Product is a cluster of psychological satisfactions”?
(1) George Fisk
(2) Prof. Diya Parashar
(3) Dr. Manmohan Singh
(4) Rustom S. Davar
(5) Dr. Pankaj Parashar
Ans: (1)
196. What is a product?
(1) Goods which are produced for the sale purpose of consumption
(2) Anything that satisfies consumers wants or needs and involves transfer of title
(3) Anything that satisfies a need or want and can be offered on the market for attention, acquisition, use or consumption, including physical objects, services, persons, places, organisations ideas and mixes of the above
(4) Any physical goods
(5) Goods that satisfy a want or need and those consumers can actually see or touch
Ans: (3)
197. The three levels of product are—
(1) Raw, semi-finished & finished
(2) Core product, actual product and augmented product
(3) Price, place, promotion
(4) Design, brand name and packaging
(5) Tangible product, services ideas
Ans: (2)
198. Product Planners must think of products and services on three levels.
(1) True
(2) True when choices are limited
(3) True in case of Multi-level product
(4) False
(5) False when product is of durable nature
Ans: (1)
199. The following represents perhaps the most distinctive skill of professional marketers as they create, maintain, protect and enhance consumer perception of a product or service. What is it?
(1) Trade mark
(2) Design of a striking symbol
(3) Personal sales
(4) Branding
(5) Performance
Ans: (4)
200. A brand serves to identify the maker or seller of a product and may consist of –
(1) A name, term, sign, symbol, design
(2) A Board
(3) A catchy slogan
(4) A powerful name
(5) A high price tag
Ans: (1)