List of Question and Answers on Marketing! 100+ Question and Answers on Marketing Management 1.What is the importance of marketing management? Ans. Marketing management occupies the most important place in any business organization. Its main reason is that the ultimate aim of every business unit is to earn profit by selling goods and services to […]
100 + Marketing Management Question and Answers
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Types of Advertising Media
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Everything you need to know about the types and classification of advertising media. An advertising medium is the means to deliver an advertising message. The advertiser needs to select the right message carrier or carriers, keeping in mind the cost, efficiency and specialties of the media. Effective media selection depends on having an in-depth understanding […]
Factors Influencing Consumer Buying Behaviour (4 Answers)
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Factors Influencing Consumer Buying Behaviour! Answer 1. Psychological Factors Influencing Buyer Behaviour: Psychological factors are major factors having influence on consumer buying behaviour. These are: 1. Motivation, 2. Perception, 3. Learning, 4. Beliefs and attitudes. 1. Motivation: Each person has distinct motives for purchases these motives remain changing with time. Some needs are biogenic; they […]