Everything you need to know about the functions of distribution channels. The main function of distribution channel is to assemble the goods from different manufacturer and make it available to the consumer. Apart from this, the channel members also perform a number of other functions like buying, carrying inventory, selling, transporting, financing, etc. These functions […]
Functions of Distribution Channels
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Factors Influencing Pricing
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The factors influencing pricing can be studied under the following heads:- 1. Internal Factors 2. External Factors. Some of the internal factors influencing pricing are:- 1. Organisational Factors 2. Marketing Mix 3. Product Differentiation 4. Cost of the Product 5. Objectives of Firm 6. Business Objectives 7. Cost of Production 8. The Status of the […]
Franchising: Meaning, Concept,Types, Methods, Steps, Benefits, Examples
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Franchising is a form of marketing and distribution in which a parent company (Franchiser) grants an individual or a small company (franchisee) the right to do business in exchange for revenues from the fees or royalties. The rights may include a permission to sell the Franchiser’s products and to use his name, symbol, special ingredient, […]